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Digital Marketing Lead in London


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Job Description

Until now eLearning has been a rehash of traditional teaching but online, lacking interactivity, flexibility and personalisation - all things we've come to expect from the Internet. HowNow is eLearning 2.0. We're making the smartest tools to help create the smartest people.

Backed by Mark Pearson (Founder of MyVoucherCodes) and Tennis Star Andy Murray, HowNow are bringing these people together, beyond borders, and changing the way the world learns.

We’re looking for a creative, ambitious and data-driven digital marketing extraordinaire with expertise and experience in SaaS user acquisition and growth hacking.

What you’ll be doing

• User Acquisition – Hack our customer growth using innovative and lean strategies. This involves planning, creating and implementing marketing campaigns across various acquisition channels.
• Reporting – You love data and making sense of it is your forte. From Cohort Analysis to Database Segmentation, you’ll be able to continuously test, report and optimise your campaigns.
• Paid Advertising – Creating, managing and optimising PPC and Social Media advertising campaigns.
• Working with Designer and Community Manager to create artwork, engage the customers and develop new business.
• Setting up and managing Brand Ambassador programs
• Affiliate marketing

What skills you need

• You’ve got experience and expertise in user acquisition, growth hacking as well as strong analytical and numerical skills to be able to extract insights from data.
• You have a great understanding of CPO, CPA, CPC, CPM, CTR and everything else in between, with the ability to report clearly and concisely.
• You know how to manage paid advertising across channels such as Facebook, Google Adwords, etc.
• Email management and optimisation
• A good understanding and experience of successful SEO
• SaaS and Edtech experience as well as graphic design skills would be a bonus
• Highly motivated, autonomous with entrepreneurial flair
• A history of working hard and getting results.
• A love for trying new experiences is a MUST HAVE!

What you get

• A competitive salary with commission
• Work directly with the founders who have built a startup that has been awarded Business of the Year, named Top 100 Startup in the UK and have been recognised by Virgin Media Business as one of the most innovative founders in the UK.
• Generous perks and holidays
• Consideration for share options
• Work with a passionate team of hustlers changing the way the world learns.
• The satisfaction of building something that matters and spending your time in a meaningful way.

If reading this post has got your excited, send us a message with your CV, a bit about yourself and why you’re applying.


About HowNow

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