Company Description
lastminute.com
group is a publicly traded multinational Group, among the worldwide
leaders in the online travel industry, and we operate a portfolio of
well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis
and Jetcost.
Every month, the Group reaches across all its
websites and mobile apps (in 17 languages and 40 countries) 43 million
unique users that search for and book their travel and leisure
experiences. More than 1,200 people enjoy working with us and contribute
to provide our audience with a comprehensive and inspiring offering of
travel related products and services.
Job Description
The
SEM Data Specialist will work closely with the SEM Team Leader and will
be responsible for planning, implementing and analyzing paid search
campaigns across brands and products. She/he will work in line with
marketing and business objectives using Google AdWords and Bing Ads
through a 3rd party bid management solution.
lastminute.com group
is looking for an analytical, ambitious, highly motivated PPC
professional to join our European Paid Search team to manage PPC
activities and to analyze the performance of our campaigns and make
recommendations for the future strategy. You will report to the SEM Team
Leader in your region and be responsible for delivering
customer-focused, profitable multi-category campaigns to agreed targets.
Key Responsibilities will include
Full ownership of performance for a specific market or product area.
· Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI.
· Delivering performance reports and insights to the PPC team and internal stakeholders.
· Addressing and escalating campaign performance issues.
· Responsible for AB tests, Search Query analysis and keyword mining.
· Supporting internal sharing of knowledge through training and coaching.
Qualifications
Essential
· Proven PPC experience (at least 1.5 years).
· At least a basic understanding of MySQL or python/R.
· Exceptional analytical skills, including data manipulation and strong Excel knowledge.
· Strong Web analytics experience (SiteCatalyst, Google Analytics, Webtrends or Coremetrics).
· Good knowledge of one or more bid management tools (Adwords, Marin, DoubleClick, Kenshoo…).
· Very results oriented, creative, resourceful, detail-oriented and exceptionally organized.
· Excellent verbal, written and presentation skills.
· Very good English (written and verbal)
Desirable
· Relevant subject degree in maths, e-commerce or digital marketing
· GAP Certified or similar qualifications
· Project management experience
· Additional languages always a plus (Spanish, German and French. Nordics or hungarian)
Additional Information
Passionate about SEM and a good team builder
Meticulous with extreme attention to detail.
Self-motivated, tenacious problem solver who uses their initiative.
Works to tight deadlines with a can-do attitude
Ready to work in a multinational and multicultural environment.