Scopely is seeking a Digital Art
Director to drive the digital advertising execution for our portfolio
of games. Working within the Brand Marketing organization, this
person will bring years of experience in developing exceptional digital
and mobile advertising, marketing, and social content that is engaging,
innovative and effective. A hands-on leader with passion for
entertainment and games who wants to create innovative marketing and
advertising that delivers measurable results in business growth and
brand equity.
Job Requirements
Manage our Barcelona Advertising Creative team.
Build a strong team culture of excellence, performance, and innovation.
Insure digital advertising is compelling, on brand, and highly effective at driving our KPIs.
Oversight of design and development of world class marketing creative and advertising across social and mobile:
Digital creative, with a strong emphasis on mobile video advertising
Brand guides
Game trailers and App Store videos
Social and viral content
Collaborate
with the Marketing and User Acquisition team to review advertising data
and strategize how to adjust our creative to get the best results.
Collaborate with the Creative Services team to insure ad creative is on budget and team productivity is high.
Experience
5+
years specialization in creating mobile and digital advertising,
marketing, and best practices at an agency or gaming/entertainment
marketer.
Strong understanding and experience with native
Facebook mobile app and Instagram advertising. Ability to understand
how to communicate successfully with limited real estate, on a mobile
phone.
Experience working with partners such as game
developers and IP holders. Understand how to work collaboratively with
other passionate creative leaders, and drive to a successful execution.
Experience in Games or Entertainment advertising and creative.
Understanding
of how to appeal to diverse consumer groups. From casual games like
Wheel of Fortune to core games like The Walking Dead.
Have successfully managed and motivated a team of designers and creatives.
Experience in consumer performance marketing that drives conversion to acquisition or purchase.