Why Deliveroo?
When you first think about Deliveroo,
you probably think of getting great food to your house in less than
half an hour. Awesome right? But behind the scenes is the real story.
This story is one of high growth, huge challenges and an enormous
opportunity ahead of us. It began with our founder Will, arriving in
London over 5 years ago and finding it almost impossible to order great
food, despite the wealth of incredible restaurants in the city. Fast
forward 5 years and we operate in 13 countries with over 50,000 riders
who deliver orders from 50,000 restaurants in over 200 cities worldwide.
We want to be the definitive food
company - the app you go to any time you have a hunger pang. We are
transforming the way people think about food. We are providing people
with limitless access to different cuisines and restaurants, turning
cooking from a chore to a choice, and giving people the freedom to eat
what they want, when they want, where they want it.
We work with riders, restaurants and
consumers. We operate one of the most complex three sided marketplaces
in the world and we do this in real time. Millions of customers and
thousands of restaurants and riders rely on us to match them within
milliseconds. The algorithms behind that marketplace are the secret
sauce that allow us to deliver our orders in under 30 minutes.
And we’re just getting started
The scale of the opportunity ahead of
us is immense. The global food market is valued at £7.7 trillion but
only 1% of it is currently online. Contrast that with the digital
disruption of countless other industries - from banking and travel to
retail and communications - it’s clear that our journey in the food
sector has only just begun.
We are already a multi-billion dollar
company that is more than doubling in size every year. Deliveroo came
top in the FT’s’ list of Europe’s fastest growing 1000 companies in
2018, and we were the first company ever to win Deloitte’s ‘UK Top 50’
two years in a row. Yet most of the extraordinary value this company
will generate lies ahead of us.
The Role
We are looking for a highly talented Head of Marketing. This is a
rare opportunity to become a critical member of a rapidly growing,
well-funded startup. You will own our growth portfolio, and be primarily
responsible for driving consumers and corporate to use our online
platform to order delivery from the best restaurants to their homes and
offices.
As a leader in the business you will also be responsible for growing
the team and helping us become a household name in the local market.
Your role will include the following:
- Own the local marketing strategy and budget
- Covers CRM, social, content, affiliates, paid and organic digital,
events, sponsorships, partnerships, ATL, consumer PR, other brand
initiatives etc.
- Lead development of detailed quarterly marketing plans
- Participate on analysis and report on ROI of marketing campaigns and initiatives
- Execute in-person, online and social campaigns
- Liaise with marketing and design teams in London for customized local initiatives
- Lead a team of marketing associates
Requirements
The ideal candidate would have experience scaling marketing, both
online and offline. The candidate can come from both in-house or agency
(or preferably both) backgrounds. English and Germany fluency is a must.
- 6+ years marketing experience, ideally both online and offline
- Exhibit high degrees of creativity to support ideation of marketing
campaigns that appeal to a diverse range of customers in Germany
- Display high levels of analytical horsepower: being numbers driven
is key as you need to look at weekly new and return customer metrics to
decide on appropriate marketing initiatives and budget allocation
- Equally happy to be on the streets driving a street activation
campaign and being in the office looking at customer cohort numbers and
coming up with actionable, data-driven insights
- Proven ability to successfully develop and execute major multi-channel marketing campaigns
- Experience in leading teams
- Experience in a high growth consumer oriented startup a plus
- Ability to use photoshop and similar a plus
- Agency experience combined with in-house execution track record preferred
- Stakeholders’ management ability - matching Corporate guidelines with local market needs.
Benefits
- Become one of the key employees of a fast-growing, exciting startup changing the food delivery landscape
- Open, respectful and fun company culture
- BIG Friday lunches – food Deliveroo'd to the office
- Gym and phone subsidies
- Have a real impact on the company’s growth and evolution
- Work with people who love what they do every day
We believe a great workplace is one that represents the world we live
in and how beautifully diverse it can be. That means we have no
judgement when it comes to any one of the things that make you who you
are - your gender, race, sexuality, religion or a secret aversion to
coriander. All you need is a passion for (most) food and a desire to be
part of one of the fastest growing start ups around.