Facebook's mission is to
give people the power to share, and make the world more open and
connected. Through our growing family of apps and services, we're
building a different kind of company that helps billions of people
around the world connect and share what matters most to them. Whether
we're creating new products or helping a small business expand its
reach, people at Facebook are builders at heart. Our global teams are
constantly iterating, solving problems, and working together to make the
world more open and accessible. Connecting the world takes every one of
us—and we're just getting started.
Facebook
is seeking a highly quantitative measurement professional with direct
response/performance market experience to drive the Facebook measurement
and DR strategy in the DACH region. We're looking for people with
strong DR and critical thinking skills to successfully influence how
clients, agencies and the wider industry conduct and use measurement.
This role involves developing strong client relationships, engaging and
influencing key clients across a number of verticals such as Finance,
Travel, Technology, etc. They will be responsible for working with
client teams in designing tests and research to help understand and
improve the effectiveness of their advertising across digital platforms
and across media from a direct response perspective.
We are looking for someone with deep digital knowledge and the ability
to work in a complex environment with many stakeholders including
product, engineers, creative and marketing. Conclusions from this work
will identify how a client can act to drive business impact.
The ideal candidate will be passionate about Facebook and online
advertising, intellectually curious, a fast learner and able to move
fast while keeping focused on high impact projects. They should
demonstrate a strong understanding of the media landscape and ability to
apply quantitative techniques to understand consumer behaviour and
advertising effectiveness through innovative analytics, methodologies
and products across a number of verticals. This position is full time
and located in Dublin.
Responsibilities
Responsible
for working with the wider team to develop and deliver the DR strategy
for verticals such as Travel, Finance and Technology.
Manage
a complex set of client relationship across industry and client groups,
functions, brands, agencies, to drive client’s measurement objectives.
Partner
with Facebook sales team to drive deep, strategic relationships with
Facebook clients and agencies through identity based measurement and
learning agendas that highlight how a client can improve business
outcomes by employing better measurement techniques.
Conduct
in-depth and custom ad effectiveness studies to understand the relative
impact of different marketing strategies across digital platforms and
across media.
Communicate complex research results to general audience.
Provide
feedback to and collaborate with Product, R&D, and Partnerships to
identify opportunities for new features, products and partnerships and
drive client engagement around measurement innovation, including
products alphas and beta.
Educate clients and agencies on Facebook measurement and research capabilities.
Work on White Papers and thought leadership pieces on 'good measurement' DR and performance marketing measurement.
Minimum Qualifications
8+yrs experience in DR/Performance Marketing, Travel, Finance and/or Technology experience preferred.
Bachelors
degree or equivalent required, currently pursuing an advanced degree in
statistics, economics, behavioral or social science or a related
quantitative degree preferred.
A solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used.
Excellent understanding of online media, social platforms, and related APIs and ad products.
Client-facing experience, including experience driving change through adoption of new products or research methods.
Strong interpersonal skills with demonstrated ability to communicate technical content to general audience.
Direct experience independently scoping and executing research projects from start to finish.
Able to dig deep and analyse data sets to understand patterns and provide client insights.
Excellent communication skills with ability to work cross-functionally and influence clients.
Previous experience working with large data sets, statistical software such as R, MATLAB, SPSS, SAS, STATA and hive and /or SQL.