Zinio (Naviga) is looking for a Director of Strategy & Product Marketing in their Barcelona office.
Zinio (Naviga) brings innovation and
inspiration to the world of magazine publishers and consumers by
delivering the ultimate digital reading experience on any device. As a
pioneer Zinio operates online web newsstands and award-winning iOS and
Android apps, providing access to digital magazines & articles in
more than 30 languages, which can be read online and offline on any
platform.
Zinio Pro converts print magazines to digital content
through a Software as a service (SaaS) platform that transforms PDF to
other formats such as XML, ePub or ANF and distributes it to different
platforms such as Amazon Kindle, Apple News or Zinio Pro’s white label
publisher web and mobile apps.
The company has delivered 500M digital magazine
editions across more than 6k titles from 1.3k publishers in 200
countries to over 10M customers.
What you'll be doing
- Owning the GTM strategy, field readiness and business results of a
specific business unit in the Zinio (Naviga) Content Monetization
Platform, including representation of strategy and business performance
to the senior executive team.
- Developing customer-facing materials that support go-to-market
strategy, sales enablement, and thought leadership in order to enable
success with global enterprise customers.
- Owning all facets of product launch, from strategy, pricing & packaging and marketing collateral.
- Developing accurate, relevant and high-resonance messaging, and
partner with internal teams to ensure implementation across all customer
channels
- Developing and execute GTM programs that drive growth for Zinio
(Naviga) in the enterprise, including strategies for upselling,
cross-selling, migration and penetration
- Driving technology thought leadership initiatives in conjunction
with internal marketing, PR, content marketing, social, and field teams
to win C-team and practitioner mindshare. Collaborate with product
management teams to influence the product roadmap.
- Driving GTM marketing programs with content marketing, public
relations, events, demand generation, and field marketing that build up
pipeline demands, accelerate deals, and enable awareness at product
launch and beyond.
- Guiding and manage marketing budget allocation and decisions in coordination with Demand Gen & Campaign Marketing.
Your Required Experience and Knowledge:
- +5 years of relevant product marketing experience.
- A minimum of 5 years of experience in B2B software or technology
company, with proven ability to deliver consistently strong measurable
results.
- Knowledge and expertise in Digital Marketing, Data Management
Platform, Advertising, Commerce, Web Content Management,
Content-as-a-Service, Customer Data Platform, Application Development or
AI/ML technology.
- Proven track record of successfully selling and marketing enterprise
platform technologies to office of CIO/CTO/CMO as pre-sales or product
marketer.
- Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
- Large brand GTM, messaging and sales enablement experience.
- Demonstrated experience taking complex solutions and messages to the market.
- Successful experience with retention marketing/driving active use after the sale.
- Proven experience communicating and presenting data to stakeholders and senior executives.
- Be a results-oriented self-starter with a bias for action.
We Offer Great Benefits Including:
- Open space office in Barcelona with awesome views.
- Team Building activities.
- Free fruit, coffee and tea.
We offer a competitive salary package and a flexible salary plan including:
- Health Insurance Program.
- Meal, Public Transportation Card & Nursery.
- Training.
If you are interested, please apply sending a cover letter and CV in English with all data relevant to the position.
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