Flit
Technologies has a unique product that will change the world of ground
transportation. Flit Technologies is a fast growing tech company who
exist to bring transparency and flexibility to the mobility industry. We
are looking for a driven and creative Digital Marketing Manager to
build our digital strategy and create waves.
The
ideal candidate will have a strong grasp of current marketing tools and
strategies and be able to lead integrated digital marketing campaigns
from concept to implementation. The Digital Marketing Manager will work
with the Senior Marketing Manager supporting our businesses expansion on
a global scale.
Responsibilities
· Plan
and execute all digital marketing, including SEO/SEM, marketing
database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable
experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of HTML, CSS, and JavaScript development and constraint
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement