Hi, we’re Treatwell!
Here
at Treatwell, we are changing the way people book their hair and beauty
services. We make booking hair, beauty and simple, effortless and fast –
around the clock.
Today we are the leading beauty booking
platform in Europe working with over 25,000 salons, processing over 1
million orders per month and operating across 11 countries. Our success
to date is completely down to the 500 passionate and
brilliantly-talented people working together to harness the power of
beauty, and the beauty of technology.
However, we are still not
even close to being done. Today, less than 5% of hair and beauty is
booked online - that’s tiny. We believe that booking online is
inevitable and our mission is to give every customer their perfect hair
and beauty experience.
The Role:
As
Spain’s sole Brand Content Editor, you will play an integral role in
building Treatwell’s brand awareness, advocacy and love across the
country. Supporting the Communications Manager on the execution of
Treatwell’s local communications strategy, your copy will build
awareness and drive order consideration on our marketplace.
You’re
passionate about activating a trusted hair and beauty community, with a
genuine interested in the industry and knowledgeable on a range of
channels from social media through to blog posts. Using consumer
research, you will identify trends, needs and search behaviour in order
to craft relevant content and communications which will engage, educate
and help consumers.
Responsibilities:
- Creating original hair and beauty content across all owned media (blogs, emails, press releases, social media)
- Transcreate
and work closely with all departments for copy in regions (PPC, Paid
Social, CRM, Product, Partner marketing, video)
- Collaborating closely with the Head of SEO to create content that drives organic traffic
- Working
within the wider Communications team to help create a content calendar
that drives engagement with our community, spotting lifestyle and
seasonal trends.
- Responsibility for the Treatment Files blog within the ES, including planning, content creation and reporting.
- Transcreating successful articles created by other content writers (from other regions) in the content team.
- Collaborating
closely with the Content team to create a group strategic approach,
which can be executed with a local touch, to surface content that drives
organic traffic.
- Manage structured regular contact with the in-house content and brand team.
- Support on ad-hoc event planning and organisation when required
- Support on integrated, cross-channel campaigns, liaising with Communications Planner and overseeing campaign creative
- Supporting the execution of brand partnerships
About You
- Fluent in English and Spanish
- An interest in marketing and communications and the willingness to support on multi-channel marketing campaigns.
- A passion for the beauty industry, with an interest to keep up with the latest trends
- An ability to think on your feet and thrive in a fast moving environment
- The
capability to manage your own workload and balance multiple projects
through regular prioritisation & check-ins with your Manager
- A strong analytical mindset coupled with a good instinct of the beauty sector
- A love of working within and contributing to a close-knit team culture
- Genuine creativity - happy to challenge and think and do things differently
- Charismatic character, bias for action and a strong communicator
Perks
- Flexible holiday policy - we don’t count how many days you’ve taken
- Treatwell vouchers every month
- Kitchen stocked with breakfast and fruit
- Benefits platform offering childcare vouchers, cycle to work scheme, high street discounts and more
- Enhanced parental pay
- Enhanced pension
- Work alongside a talented, entrepreneurial team in a lovely Central London or Central Barcelona office