Amazon Advertising exists at the
intersection of marketing and ecommerce and offers advertisers a rich
array of innovative advertising solutions across Amazon owned properties
as well as third party properties Amazon operates. We believe that
advertising, when done well, can greatly enhance the value of the
customer experience and generate a positive return on investment for our
advertising partners.
We are currently looking for a highly
skilled and motivated Analytics and Media Manager (AMM) to help scale
our growing advertising business. The AMM is a key member of the
Customer Success Team at Amazon Advertising, working with sales,
product, retail and other Amazon business partners to analyze and
improve advertisers’ performance on Amazon, in support of their
marketing initiatives. AMMs work with Amazon's unique data and translate
it into high-quality and actionable insights and recommendations to
improve the effectiveness of advertiser campaigns and unlock business
opportunities. Day to day, AMM activities include analyzing metrics of
success for a business or category, developing data-driven insights and
communicating recommendations in a clear and compelling fashion. The
strategic and consultative digital expertise of an AMM is critical to
delivering the best return on investment for our customers.
You will:
·
Use Amazon’s data and your understanding of our advertising customers’
businesses provide guidance to senior marketing leaders, for example,
directors or above, via business reviews and frequent in-person client
presentations to regularly iterate on and articulate a brand’s strategy
·
Influence marketing initiatives and own account-level data and/or
analytics related strategic conversations internally and externally
·
Deliver regular and bespoke analyses and insights for some of the
world’s largest advertisers to drive growth across advertiser KPIs and
help them grow their businesses
· Demonstrate deep analytical
ability, and develop great expertise in Amazon’s proprietary metrics,
working to constantly evolve how we analyze and communicate data driven
insights to our advertisers
· Educate other teams on Amazon media
offerings and keep them engaged by delivering learning sessions, writing
training documentation and whitepapers for internal and external use
· Be a proponent of data driven decision making
Present findings and insights in a consultative way to the client and
collaborate with the relevant internal teams in order to provide a
complete solution
BASIC QUALIFICATIONS
· Bachelor's degree plus 5+ years’ experience in client-facing data analysis roles
·
Ability to translate technical aspects of analysis and metrics into
actionable insights for the advertiser and stakeholders with varying
levels of analytic expertise
· Data driven storytelling skills – you create and deliver compelling presentations with outstanding visuals
·
Have a good understanding of basic statistical technique and
methodologies as well as an understanding of distributions,
expectations, hypothesis testing, A/B Testing
· Proficiency with SQL - ability to write basic queries from scratch and modify complex queries
· Proficiency with an advanced analytical tool (Python, R, SAS, etc.) – ability to modify existing code to run new analysis
·
Proficiency with visualization tools (Tableau, QlikView, Power BI,
etc.) – ability to create interactive, user-friendly and compelling
dashboards and reports
· Solid understanding of the end-to-end process of a marketing campaign
· Experience in campaign management and set up
· Excellent organizational, interpersonal, and communication skills (both written and verbal)
· Ability to work cross-functionally and with others with diverse skill sets
PREFERRED QUALIFICATIONS
· Experience in client facing roles ideally gained working for a consultancy firm
· Experience with advertising publishers and marketing/creative agencies
· MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
· Digital media planning experience
· Experience in predictive analytics, experimental design, A/B testing
· Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)