Amazon Advertising exists at the intersection of marketing
and ecommerce and offers advertisers a rich array of innovative
advertising solutions across Amazon owned properties as well as third
party properties Amazon operates. We believe that advertising, when done
well, can greatly enhance the value of the customer experience and
generate a positive return on investment for our advertising partners.
We are currently looking for a highly skilled and motivated Analytics
and Media Manager (AMM) to help scale our growing advertising business.
The AMM is a key member of the Customer Success Team at Amazon
Advertising, working with sales, product, retail and other Amazon
business partners to analyze and improve advertisers’ performance on
Amazon, in support of their marketing initiatives. AMMs work with
Amazon's unique data and translate it into high-quality and actionable
insights and recommendations to improve the effectiveness of advertiser
campaigns and unlock business opportunities. Day to day, AMM activities
include analyzing metrics of success for a business or category,
developing data-driven insights and communicating recommendations in a
clear and compelling fashion. The strategic and consultative digital
expertise of an AMM is critical to delivering the best return on
investment for our customers.
You Will
- Use Amazon’s data and your understanding of our
advertising customers’ businesses provide guidance to senior marketing
leaders, for example, directors or above, via business reviews and
frequent in-person client presentations to regularly iterate on and
articulate a brand’s strategy
- Influence marketing initiatives
and own account-level data and/or analytics related strategic
conversations internally and externally
- Deliver regular and
bespoke analyses and insights for some of the world’s largest
advertisers to drive growth across advertiser KPIs and help them grow
their businesses
- Demonstrate deep analytical ability, and
develop great expertise in Amazon’s proprietary metrics, working to
constantly evolve how we analyze and communicate data driven insights to
our advertisers
- Educate other teams on Amazon media offerings
and keep them engaged by delivering learning sessions, writing training
documentation and whitepapers for internal and external use
- Be a proponent of data driven decision making
Present findings and insights in a consultative way to the
client and collaborate with the relevant internal teams in order to
provide a complete solution
Basic Qualifications
- Bachelor's degree plus 5+ years’ experience in client-facing data analysis roles
-
Ability to translate technical aspects of analysis and metrics into
actionable insights for the advertiser and stakeholders with varying
levels of analytic expertise
- Data driven storytelling skills – you create and deliver compelling presentations with outstanding visuals
-
Have a good understanding of basic statistical technique and
methodologies as well as an understanding of distributions,
expectations, hypothesis testing, A/B Testing
- Proficiency with SQL - ability to write basic queries from scratch and modify complex queries
- Proficiency with an advanced analytical tool (Python, R, SAS, etc.) – ability to modify existing code to run new analysis
-
Proficiency with visualization tools (Tableau, QlikView, Power BI,
etc.) – ability to create interactive, user-friendly and compelling
dashboards and reports
- Solid understanding of the end-to-end process of a marketing campaign
- Experience in campaign management and set up
- Excellent organizational, interpersonal, and communication skills (both written and verbal)
- Ability to work cross-functionally and with others with diverse skill sets
Preferred Qualifications
- Experience in client facing roles ideally gained working for a consultancy firm
- Experience with advertising publishers and marketing/creative agencies
- MBA, Master’s or Doctoral degree in Economics, Marketing, Statistics, Advertising, or Business
- Digital media planning experience
- Experience in predictive analytics, experimental design, A/B testing
- Publication track record/writing experience (ex. published a paper in a technical journal or trade publication)
Company - Amazon Online Spain, S.L.
Job ID: A986715