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Team Lead - Content Growth Hacking (m/f/x) in Barcelona

Hello Fresh

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Job Description

About the job

As a Content Growth Hacking Team Lead you will be based in our Berlin headquarter and be responsible for the rapidly growing YouTube channel, Influencer Marketing, Native advertising as well as other cross-channel content initiatives. Your major responsibilities will include:

  • Creation and execution of content strategy for all performance content channels such as YouTube acquisition, Influencer Marketing or native advertisement
  • Management of big 7-digit budgets on a monthly basis
  • Identifying new growth opportunities on paid & unpaid basis
  • Delivery of conversion targets within content area
  • Management of 4 direct reports as well as a net of agencies and in-house stakeholders such as content production team, design team, BI team, branding team and others.

In order to succeed you will need to combine a very analytical mindset with understanding of how content distribution and content production channels work. A good level of enthusiasm, an innovative mind and a strong drive for getting things done will massively help in this role as well as in the fast-paced environment of HelloFresh.

Who we're looking for

  • Minimum of 5 years’ experience in performance-driven marketing, including work with Inluencers, Native and/or Video platforms such as YouTube. Experience in PaidSocial can be a plus.
  • Experience in managing big budgets as well as teams
  • Ability to manage several projects from start to end, across several stakeholders with varying levels of involvement
  • Results-driven nature, strong business sense as well as strong project management skills
  • Good knowledge of online marketing industry (major tools, trends on the market)
  • Strong knowledge of web-tracking and web analytics (e.g. Google Analytics is a big plus)
  •  You are a team player and strive in a large international and geographically dispersed team
  • Analytical mindset and strong communication skills

What we offer

  • Ownership of one of the most exciting areas in online marketing as well as the chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
  • A vibrant, international environment
  • A guaranteed steep learning curve & boost for your career
  • Competitive compensation
  • Sabbatical policy
  • Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFresh GO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes, Summer & Winter Party)


About Hello Fresh

  • Ecommerce

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