Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance, and more.
Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools, and empowerment.
⚙️TL;DR (The Essentials)
Role: Performance Marketing Specialist
Seniority Level: Senior
Type: Individual Contributor
Contract: Permanent
Languages: English (main) & (required) Italian OR Spanish OR Portuguese
Location: Remote (Europe)
Compensation:
Base Salary*: €35,000 – €50,000
Equity: Yes – Stock Options under our Equity Incentive Plan
Benefits: Check all benefits and perks below
*depending on experience and where you are based
💥 Your Impact
You’ll play a key role in scaling Coverflex’s self-service engine for small businesses across Italy, Spain, or Portugal.
You’ll be fully owning demand generation in one of those markets, helping us reach our ambitious goals of 1,000 (and soon 4,000!) companies acquired per month through scalable, sustainable channels.
Your mission? Leverage acquisition tactics to drive volume, identify what works, and build the growth engine for this untapped segment. This is a brand new motion, and you’ll be the first to own it.
We’re hiring three people for this role — one for each country — so you’ll be focusing exclusively on your local market (Italy, Spain, or Portugal).
How we’ll measure success:
Main KPI 1: number of signups without any interaction with a BDR/SDR/MDR.
Main KPI 2: >2k leads to the assigned BDR on a monthly basis.
Main KPI 3: number of companies won.
⚡ Reality Check - What Makes This Role Hard
Let’s be real - here’s what makes this role challenging:
You need to identify the right channels — ones with enough volume to scale and efficient enough to deliver results.
It’s not just about testing; it’s about doubling down on what works and making growth sustainable.
The hardest part? Balancing speed and scale: moving fast without wasting resources, and staying focused while experimenting constantly.
👤 You
Must-haves (evidence, not years)
Hands-on experience in paid marketing/growth/demand-gen, focused on achieving business outcomes
Proven results managing SEM, PPC, Paid Social or SEO, ideally with deep expertise in at least one channel (Google Ads, Bing, Facebook, LinkedIn…)
Obsessed with revenue and performance: you drive and optimise experiments to fuel growth
Comfortable allocating and adjusting budgets for maximum ROI
Data-lover: you test, measure, iterate — rinse and repeat
Experience building, executing and reporting on full growth campaigns, not just running the ads
Excellent communication in English AND Italian OR Spanish OR Portuguese
Curious, proactive, and data-driven mindset
Nice-to-have
Experience with early-stage or high-growth startups
Familiarity with full-funnel testing (landing pages, A/B copy, product feature boosts)
Experience experimenting across new channels and growth tactics
Deep curiosity for tools, tactics, and trends (and being first to try them)
Experience with our Growth stack: Segment, Postgresql, Hightouch, Hubspot, Webflow, Zapier, Integromat, Amplitude, Lemlist, Clearbit, Asgard, BuiltWith, Phantombuster, Correlated, Dreamdata, and other 20+ tools (plus the ones you believe will make us succeed).
🧬 Your DNA
Curiosity: You’re always exploring what’s working (and what’s next) in growth
Ownership: You treat the business metrics as your own — signups, conversions, and revenue are your responsibility
Ambition: Bold targets don’t intimidate you; they energize you
Strategy: You’ve been hands-on before, but now you can design and execute with clarity and purpose
Drive: You move fast, test fast, and learn even faster
You’ll probably find this role frustrating if…
You need constant reassurance or close supervision
You struggle with routine or high activity volumes
You prefer to strategise without executing.
You avoid owning business results.
👥 Manager & Team
Meet Your Manager
Hiring Manager: Pedro Costa - Global Head of Growth
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/pedrocosta18/
Profile Snapshot:
Energy: focused, driven by results and continuous learning.
Communication: direct and efficient, mostly through Slack and quick huddles.
Feedback Style: honest and straightforward.
How to work with me - in the Manager's own words:
I want to see the best version of everyone on the team. To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets. I’m here to support and challenge you. As a manager, my question will always be: “What’s blocking you from reaching X?” My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.
Your Team
You’ll work day-to-day with:
Key Stakeholders:
BDR Team
Product Team
Marketing team
Team Rituals:
💜 Access & Belonging (Equal Opportunity)
We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.
No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.
Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).
📬 Application Clarity
No cover letter required.
Apply with your CV.
You may be asked a few short, relevant questions.
Total candidate time investment: ~3 hours end-to-end.
🧩 Hiring Stages (What to Expect, Why & How Long)
1. CV Screening — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 8 business days.
2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice + short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.
3. Hiring Manager Interview - Deep dive into your work • 30 min
Structured around outcomes, decisions, and collaboration. It is also a way to get to know each other!
4. People Interview - Allow us to know you! • 30 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
5. Case study - Let's peak into this role's challenges • 60 min
Exercises that represent potential challenges this role would have and how you'd approach them.
6. Marketing Management chat - Meet the CMO • 45 min
7. Final Conversation (CEO) — Values, strategy, and your growth • 30 min
🤖 AI & Hiring Tools Transparency
We use a few tools to reduce bias and improve documentation, not to make hiring decisions.
Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.
ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.
Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.
⏱️ Speed & Communication
Decision: within 4 weeks of your application.
Updates: weekly if the process runs longer.
Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).
Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.
