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Senior Marketing Analyst in Barcelona


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Job Description

At Criteo, we are building the advertising platform of choice for the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. With more than 1.4 billion active shoppers and $600 billion in annual commerce sales, we deliver performance at scale. Founded in a Paris start-up incubator, Criteo now carries out our entrepreneurial spirit across 30+ global offices. Do you want to have an impact on more than half of the world’s internet users? Join us and be part of something big.

At the core of Mid-Market’s growth is our Marketing team, playing a key role in addressing untapped opportunities by building innovative and impactful Demand Generation and activation programs.

Criteo is looking for a Senior Marketing Analyst who will build the Mid-Market marketing reporting infrastructure and reporting processes that will help us transition towards a data-driven decision making environment, while providing visibility into our performance to Senior Leadership and Commercial organization.

What You’ll Do
  • Reporting infrastructure:
  • Design and implement the Mid-Market marketing reporting infrastructure to enable future automated performance measurement and data driven decision making
  • Ensure a core set of reports and dashboards are built and delivered to leadership functions (CMO Dashboard, Marketing Influenced revenue…)
  • Play a key role in measuring the performance of our marketing initiatives, with a strong focus on Demand Waterfall and Lead Management measurement
  • Partner with Commercial, Sales Ops, Finance and Marketing functions to assess needs and ensure alignment between functions through reporting
  • Partner with our IT and BI teams to ensure all reporting systems can support our reporting initiatives, and build plan for enhancements if needed
  • Metric definition, interpretation and socialization:
  • Define the Mid-Market Marketing’s core set of KPIs and ensure they are aligned with the Sales Ops, Field Marketing and Finance functions. Recommend enhancements and improvements when needed
  • Define and own processes ensuring all reports and dashboards are rolled-out to and correctly interpreted by the correct audiences
  • Provide guidance into performance interpretation

  • Who You Are
      • 5-7 years experience in a similar position where you have designed and built automated reporting for a B2B Marketing function
      • Very strong knowledge of Sales and Marketing reporting processes and KPIs, funnel analysis and attribution models
      • Experience in the tech or digital environment preferred
      • Exceptional attention to detail coupled with a strong work ethic
      • Keen intellectual curiosity and ability to structure and solve difficult problems with minimal supervision
      • Strong knowledge of SalesForce and any Marketing Automation platform (Pardot, Marketo, Hubspot…)
      • Knowledge of SQL, Tableau or Qlik a plus
      • Must have the combination of technical skills, passion for learning, and a personality capable of dealing with strong characters in a dynamic environment
      • English fluency mandatory

    At Criteo, we dare to be different. We believe that diversity fuels innovation and creates an energy that can be seen and felt all over Criteo. We champion different perspectives and are committed to creating a workplace where all Criteos are heard and feel a sense of belonging.

    Criteo collects your personal data for the purposes of managing Criteo's recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the "Apply" button you expressly give your consent.

    About Criteo

    • Ad Tech

    • Public, IPO 2013

    •  Paris, France

    • 1500-2000 employees

    • 2005

    Criteo is a digital performance marketing company.

    Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,700+ employees in 27 offices across the Americas, Europe and Asia-Pacific, serving 9,250+ advertisers worldwide and direct relationships with 11,000+ publishers. 

    Unlike the vast majority of the market, Criteo claims it uses a transparent cost-per-click model and measures value purely on post-click sales. This demanding model is supported by sophisticated predictive technology. It processes a vast amount of rich purchase-intent data in real-time to identify buyers and deliver dynamically-created ads which are personalized for each consumer. 

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