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Senior B2B Growth Marketing Manager in Madrid


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Job Description

About us:

They say “sitting is the new smoking”. We’re here to get more people moving!

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Main Responsibilities:

Reporting to the Senior Director of Growth and Marketing for Europe you will be responsible for:

  • Coordinating all the lead and demand generation activities across all digital channels (Outbound Marketing, Referral Programs, Paid Media and Lead development / management)
  • Creating and understanding buyer personas for the B2B market across Europe
  • Developing a content strategy and coordinating the effort of content syndication and content creation across different levels: sales collaterals, educational assets, thought leadership pieces etc
  • Developing integrated multi-touch multi-channel cadences to support the effort of local BDR teams
  • Roll-out and pioneer B2B growth experiments in Europe
  • Closely monitor the ROI of the B2B growth campaigns
  • Act as the pivotal element between Marketing and Sales, aiming to optimize the conversion rates in the B2B pipeline
  • Instrumental developing the ICP for Gympass Europe and strategically analyse industry segments by conversion in each channel / campaign.
  • You will take on the opportunity to manage and grow a small team


  • Fluent in English & ideally Spanish
  • 5+ years of experience and proven track record of executing successful User Acquisition and Retention initiatives (e.g. CRM, email, push, paid marketing, mobile marketing...)
  • Must have experience in B2B marketing, agency experience in a plus
  • Experience with Account Based Marketing
  • Experience managing relationships with internal sales stakeholders and business development representatives
  • Cross-country or regional experience would be a plus
  • Superb attention to detail, personal organization and excellent planning & management skills to coordinate complex products with cross-functional teams
  • Proven knowledge of key metrics and strategies that can increase conversions
  • Hands-on & hustle: Willing to get insights from the data, execute and run quick hypothesis tests to drive fast Growth
  • Experience of working with email marketing tools, and systems for delivering on other digital channels (e.g. mobile notifications)
  • Preferred experience: Tech startup, SaaS and/or a global marketing organization experience a plus



  • Exposure to a pan-European function
  • Exceptional career development opportunities in different functions and countries within a hyper growth company
  • Excellent opportunities for training & development



About Gympass

  • Health & Fitness

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