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Product Marketing Manager in Paris


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Job Description

We are looking for an ambitious Product Marketing Manager (PMM) to join our growing team in Lausanne.

As PMM you are our marketing ninja, you know what to tell the world about our platform to have the maximum impact.
You work closely with our Founders and our engineering & product teams to translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition.

In detail you will:

-You are responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.

You’ll put together and deliver our technical and business-level messaging, you help:

-Implement our go-to-market strategy, and you craft sales enablement plans for our product offering.
-You partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.

-You increase our platform’ social, digital and events presence and visibility.

-You will also closely work with our marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.

-You take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.

-You support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos etc.

-Be responsible for our brand management and identity: you communicate and successfully position our efforts in the drone and geospatial ecosystem. You also contribute towards building a strong picterra brand with deep reach into our global community.

-You analyze and report marketing KPIs to track impact, optimize and improve our positioning in the geospatial ecosystem and with B2B customers.

We would like to hear from you if:

-Product Marketing experience: You must have at least 4 years of experience in product marketing roles in the enterprise software (SaaS) space. You have a solid understanding of product marketing, inbound marketing, and content marketing. You are familiar with the process of product management and how product marketing fits into it. You have a solid knowledge of marketing analytics, automation, and content creation tools. You are up-to-date with the latest trends and best practices in digital marketing.

-B2B Software experience: You gained experience working with B2B software companies and you are familiar with the dynamics and customer journey in enterprise B2B companies. You must be technically fluent, you are comfortable dealing with technical information and can translate technical capabilities into customer benefits. You have proven an ability to craft engaging content in excellent English, including blog posts, white-papers, slide decks, videos, etc.

-Self-starter: You are hands-on with the attitude to get things done. We will challenge you on this!

-Education: a Bachelor’s Degree (B.S./B.A.) required, Master’s/MBA a plus. Relevant fields of study include Business Administration, Computer Science, Marketing.


About Picterra

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