Tinder brings people together. With
tens of millions of users and a presence in every country on earth, our
reach is expansive — and rapidly growing. The United Kingdom is one of
our most interesting and developed markets, where Tinder has helped
define how people meet in the modern world. We are looking for a Senior
Marketing Manager to help us grow and elevate our brand perception in
the UK. If you have marketing experience for a global brand and a
passion for new technology: We want to hear from you.
In this role you will:
- Develop,
implement and execute strategic marketing initiatives for Tinder in the
UK in line with HQ brand and strategic guidelines
- Activate 360 degree marketing campaigns to tie into Tinder’s brand narrative and positioning in the UK market
- Analyze and optimize campaigns against brand and growth objectives
- Plan and
execute innovative ideas (both traditional and guerilla marketing) to
promote Tinder’s brand and achieve campaign metrics
- Own and
lead local content strategy and distribution across media channels: paid
digital, social media, earned media and owned media
- Manage
agency relationships and align the overall communication strategy with
key stakeholders in Europe and at Tinder HQ in Los Angeles, USA
- Operationally support local events and partnership executions
- Set, communicate, and maintain timelines, budget and priorities on every project
- Monitor
market trends both within the dating category as well as outside to
generate insights for new marketing strategies for Tinder in the UK
- Report to the Country Manager in your market
We're looking for:
- Degree from a leading University. MBA or Masters not essential, but a plus
- 6+ years of experience in marketing with deep knowledge of consumer branding
- Experience working in a start-up environment is a plus
- Passion for brand storytelling and content creation
- Strong distributing and planning paid media and performance campaigns
- Strong mix of creative and analytical capabilities in combination with a hands-on mentality to get things done
- Proven track record of managing multiple, complex tasks simultaneously
- The ability to adequately prioritize to maximize business impact in a fast-paced environment
- Excellent soft skills with a team player attitude
- Willingness to thrive in an international environment, with multiple languages and time zones
- A deep understanding of UK youth culture
As part of our team, you’ll enjoy:
- The hustle of a startup with the impact of a global business
- Tremendous opportunity to solve some of the industry’s most exciting problems
- Working with an extraordinary team of smart, creative, fun and highly motivated people
- Competitive compensation
- Truly multicultural team across multiple time zones
