Marketing Manager, EMEA in Barcelona


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Job Description

Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to Watch in 2020!” by Business Insider.


Workato offers a fast-moving and fun work environment, and the opportunity to see your contributions make a direct impact on the business, customers and our community. This role will:

  • Develop an ideal account profile and customer profiles in deep collaboration with sales
  • Develop and implement a target list of account and marketing strategy to support selling into these accounts
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives using various channels (digital Ads, webinars, direct mail, social media) to meet pipeline requirements
  • Develop webinar series targeting the personas and accounts
  • Work with partners to develop joint marketing campaigns
  • Develop and maintain a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Track and report on high-quality lead flow to ensure the appropriate sales channels are following up in a timely manner.
  • Collaborate with the global Growth and Marketing team to create cross-portfolio GTM plans and marketing plans in alignment with strategic product mandates and sales directives

Qualifications and Experience

  • Bachelors or Masters degree in Marketing or similar discipline
  • Minimum of 3 years experience in B2B SaaS demand generation or ABM
  • Solid experience creating and executing ABM campaigns using tactics that include live events, webinars, digital advertising, social networking etc
  • Deep knowledge of demand generation mix including email marketing, social media, online marketing, channel marketing, webinars
  • Proven track record of driving targeted, optimized campaigns and programs


  • Master project management skills with superb attention to detail
  • Strong analytical skills and a fanatical obsession with achieving pipeline growth
  • Excellent communication skills with extraordinary ability to collaborate constructively and cross-functionally

Why Workato?

At Workato, all full-time permanent employees will have the following Benefits.

  • Be part of a community-oriented organization with a history of giving back
  • Supportive, collaborative, international team environment that supports remote employees (currently all of us!) with a flexible work culture
  • Best in class technology tools to empower you to do your best work
  • Support for professional development and continuous learning
  • Wellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigue
  • Company-sponsored team-bonding activities and team celebrations
  • Employee and Customer referral bonuses
  • Long-term prospects for a professional career in a high growth company
  • Workato Stock Options at one of Silicon Valley’s fastest growing startups
  • Health benefits: Medical, dental, vision for you and family
  • Pre-tax benefits: Flexible spending account, 401k, commuter benefits
  • Company-paid life insurance

About Workato

  • Saa S

  • Mountain View, CA, USA

  • 200-500

  • 2013


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