Marketing Automation CRM Specialist in Barcelona


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Job Description

We are looking for a Marketing Automation CRM Specialist. This is a critical supporter of our demand generation initiatives across all Signaturit businesses. This role will connect marketing, sales development, and customer success teams. You will collaborate with cross-functional teams to operationalize campaigns and initiatives that drive customer acquisition, engagement, retention, and growth.

Some of your responsibilities will be...

  • Work with marketing, sales, product, data, and customer success teams to design, build and execute email marketing campaigns that drive acquisition, activation, and retention of users.
  • Execute the campaign setup process across different platforms.
  • Create effective performance reports and analytics dashboards for further development and optimization of the customer journey.
  • Be responsible for performance against key top-line business-critical metrics including leads and SQLs creation, prospects activation, and customer retention.
  • Partner with marketing, sales, and customer success teams, to ensure message alignment through the whole customer journey.
  • Optimize inbound & outbound email campaigns to achieve maximum performance & conversion through the development of an effective A/B and multivariate test, through an adequate segmentation of our database, and through email content personalization strategies that leverage user behavior/intent, activity data, industry, and demographics.

This is you...

  • 3+ years of high-tech, SaaS, preferably B2B.
  • 3+ years of experience developing email marketing programs.
  • Bachelor level degree in Marketing, Design, or related field.
  • Strong analytical skills with experience in measuring the success of email campaigns, knowledge of email best practices to increase deliverability, engagement, and conversions.
  • Strong interpersonal skills to collaborate effectively with cross-functional teams, specifically with the sales, product, data science, and marketing operations.
  • Strong knowledge of marketing automation tools is essential. Experience with Hubspot and Salesforce.
  • Spanish native speaker with great copywriting skills.
  • Good level of English is a strong plus.


    You will be our ideal candidate if you are...

    • Honest, reliable, hard-working and you have a growth mindset.
    • Technically savvy: you know the ins and outs of all digital tools you use and you quickly understand and become an expert on any new tools you need to use.
    • Very well organized: you are able to prioritize, you keep yourself focused and you always pay attention to detail.
    • You like experimentation and you are always looking for better ways to get things done.
    • good team playerresolutive and proactive. You don’t need hand-holding to get things done.
    • strong executioner, and someone who understands and agrees with the quote: “Plans are useless but planning is indispensable” (by Dwight D. Eisenhower).
    • You are motivated by challenges, and you don’t get easily overwhelmed when there are lots of things to do.
    • Smart and fast learner, but humble enough to give and accept constructive feedback.
    • Someone who always puts the team and company goals before his/her own professional goals.
    • Passionate about the continuous improvement of processes, as well as excellence-oriented.

    We’re looking forward to meeting you! :D


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