The role of Lead Marketing Designer is to be a team player which guides and motivates a team of talented Graphic Designers in delivering immersive and quality assets. This position entails a great deal of responsibility and opportunity to help assist and drive further the development of a strong team and for which your artistic and technical expertise are of great importance.
A Lead Marketing Designer manages a small team of talented artists, setting a clear vision, building trust, providing consistent feedback, and understanding each artist's goals and needs, helping to establish a clear path for everyone to achieve their goals. The Lead will also work alongside developers, game designers, and product managers to ensure the art supports the game experience.
As Lead Marketing Designer, you are expected to develop the art direction and overall look and feel of the game’s CRM initiative, balancing visual satisfaction and gameplay clarity to ensure amazing experiences. You will push art quality where players see it and know when to pull back on quality where they won’t, being hands-on sometimes and contributing to the artwork benchmark and overall branding of our player communications.
You will be expected to deliver high quality, engaging, and impactful marketing art at a fast-paced, live environment while constantly managing priorities for extremely time sensitive projects.
BASIC SKILLS:
DECISION MAKING
● Is resourceful and self-sufficient
● Confident in taking own decisions to drive the design of the team
● Adapts working-style to best benefit the app
● Is in command and will step up for the team, ensuring all stakeholders are happy
● Directs the team artistically to fit branding needs
● Maintains direct communication with all stakeholders
LEADING PEOPLE
● Acts as a professional development mentor for lower levels
● Provides clear design direction and expectations
● Is a champion of the app's brand
● Promotes health and well-being by proactively addressing teammate's welfare needs
● Manages artists according to their individual personal and professional needs
● Looks after the app's wellbeing, keeping all stakeholders content
● Values and recognises good work from team
LEAD MARKETING DESIGNER APRIL 2025
● Acts as a role model and coach to team
● Is visible and accessible to team and stakeholders
LEADING CHANGE
● Innovates templates and visual user flows
● Teaches good design practices with peers
● Reflects and learns from experience
● Spearheads special design projects in innovation and template creation
● Identifies and implements changes that can improve the team's performance
● Supports and leads team changes at a local level
PERFORMANCE
● Is self-motivated
● Carries branding to full effect
● Knows the industry well
● Creates logos and flagship campaigns by individual contribution or delegation
● Represents the team in presentations
● Prioritises work effectively, to themselves and the teammates
● Ensures the team is complete and resourceful to manage competing demands
● Prioritises artwork workflow in order to deliver a required outcome
● Monitors that the artwork is completed to the right standard and tackles poor
performance effectively
PROFESSIONALISM
● Is respectful and a superior designer
● Delivers professional designs
● Actively expands skill sets, through classes and/or mentoring
● Is highly proficient in design, Adobe CC, and previously approved AI platforms
● Responsible for own development; identifies their and the team's development needs
● Expresses views positively and constructively
● Manages team of marketing designers
● Is a positive representative of the CRM marketing design department
● Takes personal responsibility for tackling difficult issues and not letting it fall to others
TEAMWORK
● Submits and gives feedback
● Has a friendly and helpful attitude
● Mentors lower levels in general design principles
● Onboards new teammates
● Helps lower levels to set realistic development goals
What We're Looking ForATTRIBUTES
INFLUENCE:
● You satisfactorily manage your own emotions in difficult situations so as to not cause negative disruption in the team.
● You stimulate the team to generate enthusiasm in their approach to people and tasks, to develop solutions which make things better.
● Your impact on the quality of the art produced is paramount and you are a champion of the brand's identity.
● You communicate clearly and effectively with all stakeholders and represent the team in different forums.
● You carry the company's culture and other team members and colleagues are aware.
● You mentor to lower levels through feedback rounds and workshops.
● You drive innovation strategies and creative brainstorm sessions for day-to-day work and brand identity.
● You continuously instruct lower levels about design best-practices that can help aid the overall productivity of the individuals in the team.
● You have great stakeholder management, which in return brings buy in and support.
INDUSTRY:
● You are an expert in mobile games and you play regularly.
● You have expert knowledge of the game genre we specialise in and casino games in general.
● You have expert skills on the brand's identity and how to design for mobile games.
● You consistently analyse competitor's trends and learn from the study.
● You have a vast appreciation for game mechanics.
● You have a passion for games and a great understanding of what makes a game visually appealing. CULTURE:
● You demonstrate an ongoing commitment to helping and supporting others across all levels of the business.
● You are able to encourage cooperation and teamwork among people who depend on each other and makes maximum use of the different talents of team to get the job done
TECHNICAL SKILLS GRAPHIC DESIGN:
● Expert levels of graphic design fundamentals.
● Expert proficiency on Photoshop and Illustrator.
● Expert knowledge on logo creation.
● High skills on team presentations.
● Developing 2D animation skills.
SOFT SKILLS COMMUNICATION:
● Active Listening: Genuinely understanding your team’s concerns and ideas.
● Clarity and Articulation: Being able to clearly convey goals, expectations, and feedback.
● Emotional Intelligence: Understanding and managing your own emotions and recognizing those of others.
● Support: Creating a safe space for people to share struggles, thoughts, and feelings.
● Positive Reinforcement: Recognizing and celebrating team accomplishments, both big and small. LEAD MARKETING DESIGNER APRIL 2025 ADAPTABILITY:
● Flexibility: Responding effectively to changes, challenges, or new environments.
● Problem-Solving: Navigating uncertain situations by thinking on your feet and adjusting approaches.
CONFLICT RESOLUTION:
● Negotiation Skills: Mediating disagreements to find a win-win solution.
● Diplomacy: Handling delicate situations with tact and preserving team harmony.
● Inclusivity: Understanding and respecting diverse backgrounds, experiences, and perspectives. DELEGATION:
● Building Trust: Empowering your team by entrusting them with tasks and responsibilities.
● Accountability: Ensuring clear expectations and follow-through without micromanaging.
● Inspiring Others: Leading by example and encouraging others to achieve their best.
FEEDBACK AND COACHING:
● Constructive Feedback: Offering actionable, positive, and developmental feedback.
● Mentorship: Helping team members grow by providing guidance and encouragement.
● Building Unity: Creating an environment where everyone feels valued and included.
RESILIENCE:
● Stress Management: Staying calm and composed under pressure.
● Work-Life Balance: Learn to disconnect and recharge.
● Leading by Example: Demonstrating grace and strength in tough situations.
VISION AND STRATEGIC THINKING:
● Big-Picture Oriented: Aligning team efforts with long-term organizational goals.
● Inspiring Purpose: Helping team members understand how their work contributes to the overall mission.
Perks
- Health insurance - CIGNA
- Gympass gold plan
- 25 vacation days + 1 day on your birthday
- Flexible payment - daycare, transport, etc
- Pension plan 1% base salary
- Food at the office twice a week
So, what’s stopping you?
Our Values
People First
We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.
MAD for More
Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.
Champion Together
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.
Globally Inclusive
We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
Customer Focused
We always think from the customer's perspective - be it players or internal customers.
Improving their experience and joy is what drives us. Every client's success is our big win!
Travel Expectations: None
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
