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Influencer Relations Manager - France in Barcelona

Techstyle Fashion Group (formerly JustFab)

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Job Description

TechStyle Fashion Group is looking Influencer Relations Manager - France based in Barcelona, Spain.

How do you fit in?

As Influencer Relations Manager you will be responsible for building positive brand awareness of the JustFab brand through digital and traditional PR and Influencer Marketing. You’ll have the opportunity to create exciting buzz about our brand, with those in-the-know to build on the brand’s existing success in the US and across Europe. You will use brand PR as fast, flexible and cost-efficient communication channel in the marketing mix, in order to achieve the regional/local business objectives, following global guidelines

The position reports into the Director of PR & Brand Partnerships


Influencer Marketing
  • Develop influencer strategies for the brand. Understanding the 360 consumer experience and brand strategy to align the influencer strategy and owning the results of our influencer efforts.
  • Identify and build win-win, strategic relationships with social influencers, brand partners; both paid and earned activity
  • Responsible for planning and executing all influencer activities from campaign to events
  • Lead the creation, curation and deployment of compelling influencer digital content
  • Identify new and up and coming influencers through Instagram and third party tools
  • Compile detailed campaign recaps communicating the ROI of influencer campaigns
  • Identify and share best in class examples, both internal and competitive
  • Championing and educating the business on the impact of Influencer marketing as a marketing channel.

Public Relations & Events
  • Development and implementation of holistic strategies that drive media and influencer cover, promote consumer brand awareness, increase social conversation and boost sales for JustFab.
  • Build and maintain relationships with fashion editors, assistants and key industry tastemakers
  • Identify, secure and work with external brands on strategic partnership opportunities.
  • Work with marketing teamsto ensure the correct product and brand message is being communicated.
  • Oversee Brand Activation, Customer and Influencer Events, including concept, design, budgeting, staffing, onsite support, execution as well as follow up and reporting.

Required Skills
  • Studies in business, communication, marketing or similar
  • 2+ years experience in influencer management across fashion/beauty/wellness sector with a balance of creative, strategic and executional strengths.
  • Comfortable leading the process of creative ideation and execution the detail of campaigns across social, digital and PR platforms.
  • Your core competence will be in understanding the ever-shifting online and social media landscape – and knowing where best to place JustFab activities within it.
  • Excellent English and French Language Skills
  • Strong skills with Microsoft office tools

Why Work for Us?

Mission: To Reimagine the global fashion business by creating the world’s most innovative and admired fashion company. Since its founding in 2010, TechStyle has become one of the fastest growing e-commerce companies in history. Together, TechStyle’s portfolio brands, JustFab, ShoeDazzle, Fabletics, FabKids & Savage X Fenty provide over 5 million VIP members with on-trend fashion at an exceptional value.

Locations: We attribute our success to a culture of innovation that spans across our seven offices in Los Angeles, Louisville, Perris, San Francisco, London, Barcelona and Berlin. Our workforce is committed to bringing new levels of execution and passion to design, marketing, manufacturing, supply chain, engineering, corporate culture and customer service.

Opportunity: If you’re passionate about reimagining an industry and are looking for a place to innovate, be challenged and architect your career, then please explore available opportunities on our jobs page. At TechStyle, we believe in helping our employees define and reach their career goals. Our unprecedented growth allows us to offer motivated and passionate employees the opportunity to learn, grow and create career building experiences that mutually benefit our customers, our business and our employees.

Recognition: TechStyle is recognized as one of the leading companies who are paving the way in fostering an all-inclusive workforce! TechStyle has made Mogul’s 2018 list of Top 1000 Companies Worldwide for Millennial Women. Not only are we proud to be recognized for these achievements, but we are exceptionally honored to be recognized from our very own people as one of America’s “Great Places to Work” for the 2nd straight year!

What Are Our Core Values?

We believe living these 7 cornerstones will make us successful:
  • Be Passionate: Love your craft, contribute your ideas, foster debate, take initiative, our members feel this come through everything we do.
  • Be Great at Your Job: Demonstrate the specific areas of technical excellence appropriate to your level and role, contribute relevant developments from your field to keep us cutting edge, share knowledge, and teach others.
  • Be Entrepreneurial and Accountable: Make responsible decisions as if it were your own business, continually improve how we work and what we offer, follow-through on deliverables, proactively managing expectations, hold others to a high standard, minimize bureaucracy, respond effectively to change, challenges and the pace of our business, take ownership for our success, keep our members in mind.
  • Do the Right Work: Manage your tasks to meet your deliverables, organize your time so you can succeed, understand how your work impacts the business, think strategically to solve the right problems, proactively raise questions and issues that need attention, prioritize the most important work to help us achieve our goals.
  • Be a Team Player: Pitch in when needed, listen to others' concerns, identify dependencies within and across teams, be aware of your impact, keep others informed, collaborate effectively to ensure collective success.
  • Learn and Grow: Stretch and challenge yourself to keep learning, ask for help, apply feedback, look for where you can improve, keep developing in your role, continually increase your contribution to results.
  • Let’s Not Take Ourselves Too Seriously: Work hard, but keep it fun and light-hearted, no ego, make this a great place for each other, be yourself, inspire others' best, help us not take ourselves too seriously, have a positive and constructive attitude.

  • Fashion

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