Launchmetrics is looking for a B2B digital marketing professional with 1 or 2 years of experience who is interested in developing their career in the field of digital marketing. The ideal candidate is familiar with terms like Google Ads, Linkedin Ads, Hubspot, and Google Analytics.
This role is key to crafting, planning and executing the paid media strategy of Launchmetrics. This role masters paid search, retargeting, social ads and other paid campaign formats with acquisition and engagement objectives for segmented targets and accounts, increasing the opportunities of converting them into qualified leads.
You will also be supporting and executing a range of digital projects, including email nurturing to improve the generation of leads and automation projects. All with a high focus on engaging our target audience, and driving online growth. You will need to communicate frequently with various support teams to optimize the development of campaigns.
What you’ll do:
Paid Advertising
- Execute, and maintain an ROI-focused Paid media strategy, collaborating closely with the digital manager to execute cutting-edge strategies and growth tactics.
- Navigate seamlessly through Google Ads, and craft ingenious search ad campaigns including keyword strategy, ad copy, bid strategy, and landing pages.
- Unleash your creativity in social ads campaigns, writing compelling ad copy adapted to our buyer personas segmentation, always thinking of obtaining the best possible return and CTRs.
- Work along with specialists to launch campaigns across the Google Ads network, social media advertising platforms, and other advertising formats.
- Elaborate reports and dashboards to monitor our results in Paid media. Present results on a monthly and quarterly basis extracting insights and conclusions.
Digital Marketing
- Copywriting of nurturing campaigns, and other marketing emails. Strategic and persuasive approach to copywriting.
- Operationally support different marketing automation activities: development of email campaign content, creation of templates, lists management, and reporting.
- Support the email & automation team with email campaigns to improve the digital team's performance.
ABOUT YOU
Who You Are:
- Bachelor’s degree in Marketing or Business-Related field.
- You are a Native English Speaker.
- Previous digital marketing experience, ideally gained within a business-to-business environment or a fashion, or beauty industry brand.
- 1-2 years of experience in digital marketing or paid advertising.
- Ability to coordinate projects effectively using tracking tools such as ClickUp and Notion.
Extra Credit:
- You have experience in SaaS and B2B tech companies.
- You have experience within the Fashion, Luxury, Beauty, or Lifestyle industries.
- Have a particular interest in analytics and a growth mindset.
We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
ABOUT THE MARKETING TEAM
We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – and we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation and execution of a full-funnel marketing strategy focused on the growth of Launchmetrics' targeted audience.
OUR RECRUITMENT PROCESS
- Intro Call
- Meet & Greet
- Skills Assessment
- Culture Fit Interview
- Leadership Interview
WHY YOU’LL LOVE LAUNCHMETRICS
We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.
OUR COMMITMENT
Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.
