this role will involve setting up complete digital campaings bot h for ourselves as a compnay and for our clients across varying industries, but all tech related.
Looking for someone with a strong background in implementing digital strategies to reach new customer segments, map their decision-making journeys, and create the collateral that assists them along the buying journey.
An example would be setting up a marketing campaign for a client who sells web development services to SMBs. Your role would be identifying ideal customer segments for quick whens, drafting a customer journey road-map, producing the marketing & sales materials for engaging prospective customers (emails, LinkedIn messages, live calls, brochures, web/landing pages, etc).
Lastly all these digital marketing efforts should be measurable so we can improve our performance for ourselves & our clients.
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