The
Content Marketing Executive is responsible for communicating the NPAW
story through social media community and strategic digital targeting.
You will be reporting to the Inbound Marketing Specialist and interact
with a variety of different teams within the organization to help
successfully introduce our brand: lead in creation of customer success
stories, captivating marketing content, product description and
collateral, social media content, blog articles, corporate materials and
press releases. For this hybrid role we are looking for someone with
excellent (technical) copywriting skills in combination with solid
communication and B2B marketing capabilities.
As a
Content Marketing Executive, you will participate in the planning,
development, maintenance, execution, and performance of NPAW’s digital
assets, including the website, social media accounts, emailing,
webinars, videos and blogs, to optimize our presence and support
external campaigns. You are a marketing executive and a creator of
content with intermediate experience, who can write anything from ads to
white papers to video scripts. You are knowledgeable about B2B
marketing and you love breaking down complex concepts into compelling,
informative materials.
The ability to communicate effectively in perfect English both in writing and verbally is a must.
This role is based in the sunny coastal, tech, vanguard Barcelona.
As a Content Marketing Executive:
- Understand the requirements of the Marketing and Product Marketing teams and adhere to multiple deadlines.
- Write,
edit and publish content including customer success stories, sales
presentations, website content, product description and collateral,
social media posts, blog articles, press releases and general marketing
communications.
- Work with freelance writers when needed,
communicating content briefs effectively, making sure they understand
and share NPAW’s tone and they meet the deadlines.
- Participate
in the design of online (landing pages, microsites, emails, banners,
etc.) and offline marketing collaterals (leaflets, prints, etc.).
- Support
content promotion activities to generate leads on paid and unpaid
channels — from mailing activity and product communications to Linkedin
or Adwords campaigns and social media. Participate in defining the most
relevant message for each campaign including A/B test and iterate
concepts to optimize marketing campaigns.
- Support organization
of on-site events and third-party trade shows, organize webinars — from
logistics to drafting an agenda and putting together materials required.
- Monitor industry news and trends on the most relevant media sites.
- Support all other marketing department events and activities.