This job ad goes out to all the visionaries who want to find a purpose
in what they are doing and take accountability for their work. At
Blinkist, we’ve created a meaningful product that is growing fast. Our
blinks – key insights from the world’s best nonfiction – inspire more
than 12 million people around the globe to keep learning new and
exciting things each and every day.
Our app was named by Apple as
one of the very best in the App Store. We received the United Nations
World Summit Award in the Learning & Education category, a Google
Material Design Award for Brand Expressiveness, as well as an Android
Excellence Award.
Why we need you
Paid Content
Marketing is one of our biggest acquisition channels. Its success relies
on a good content strategy, mastering Outbrain and Taboola, and an
extensive testing plan. This is your chance to take over our German paid
content marketing campaigns and related paid content strategy.
We
have ambitious goals for this channel at Blinkist, and we need an
experienced performance marketer to take it to the next level.
Responsibilities
– Create: You take over all of Blinkist’s German language Outbrain and Taboola campaigns.
–
Build: You own the German content strategy by aligning with the country
manager as well as the rest of the editorial team and coordinate with
freelancers.
– Ideate: You replenish our content pipeline with fresh
article ideas on how to promote Blinkist and come up with ad copy to
make our ads more engaging.
– Experiment: You set up a testing plan to drive conversions across the board.
– Optimise: You create and leverage reporting to improve profitability.
Requirements
– 2 to 3 years of experience in Online Marketing with a focus on Paid Social, SEM, or Outbrain / Taboola
– Profitably managed monthly budgets of €300k or more
– Experience with the ideation and execution of German creatives or public relations
– Analytical: You identify opportunities in the conversion funnel using, e.g., Microsoft Excel and run experiments accordingly.
– Organised: You handle multiple ongoing projects in an organised, structured way.
– Excellent written and spoken German as well as fluent English
– [BONUS] Knowledge of SQL
What’s in it for you
At
Blinkist, we got rid of classical management hierarchies and, instead,
distributed authority among all colleagues. We created our own Blinkist
Operating System and foster a unique company culture championing
self-empowerment, personal development, direct communication, and mutual
support.
We offer a fantastic workplace in the heart of
Berlin-Neukölln with perks like a yearly personal development budget of
1,600€, free lunch, a gym membership, a public transportation pass,
language classes and 30 days of vacation.
If we’ve captured your
interest and you want to take part in building the leading destination
for the modern lifelong learner, apply now and let us know why you’re
the perfect fit for the job!
At Blinkist, we don’t just
accept difference — we celebrate it and support it. We are committed to
equal employment opportunity regardless of race, color, ancestry,
religion, sex, national origin, sexual orientation, age, citizenship,
marital status, disability, or gender identity.