Facebook's
mission is to give people the power to build community and bring the
world closer together. Through our family of apps and services, we're
building a different kind of company that connects billions of people
around the world, gives them ways to share what matters most to them,
and helps bring people closer together. Whether we're creating new
products or helping a small business expand its reach, people at
Facebook are builders at heart. Our global teams are constantly
iterating, solving problems, and working together to empower people
around the world to build community and connect in meaningful ways.
Together, we can help people build stronger communities — we're just
getting started.
Facebook's
mission is to give people the power to build community and bring the
world closer together. Through our family of apps and services, we're
building a different kind of company that connects billions of people
around the world, gives them ways to share what matters most to them,
and helps bring people closer together. Whether we're creating new
products or helping a small business expand its reach, people at
Facebook are builders at heart. Our global teams are constantly
iterating, solving problems, and working together to empower people
around the world to build community and connect in meaningful ways.
Together, we can help people build stronger communities — we're just
getting started.
The Marketing Science team is charged with driving measurement,
demonstrating the ROI/value of the platform, developing best practices
and informing product development. The Measurement Partner will work
with internal and external stakeholders to advise clients and the
industry on measurement strategy and work with them on an ongoing basis
to adopt better measurement to improve business performance.
Facebook is seeking a highly quantitative measurement professional with
marketing experience to drive Facebook measurement across different
verticals.
We're looking for people with strong marketing (Brand and DR)
consulting expertise, along with critical thinking skills to
successfully influence how clients and agencies conduct and use
measurement.
This involves going deep with clients, working with them in building and
leading a Learning Agenda, designing tests and research to help
understand and improve the effectiveness of their advertising across
digital platforms and offline media. Conclusions from this work will
showcase what good measurement is and how a client can act to drive
business impact.
The ideal candidate will be passionate about Facebook and online
advertising, intellectually curious, a fast learner and able to move
fast while keeping focused on high impact projects. They should
demonstrate a strong understanding of the media landscape and ability to
apply quantitative techniques to understand consumer behavior and
advertising effectiveness through innovative analytics, methodologies
and products across a number of verticals.
This position is full time and is located in Madrid, Spain.
RESPONSIBILITIES
Work
closely with the with Spain Client Measurement team and the wider
Southern Europe and EMEA Marketing Science team to produce and manage
analyses and research that will prove the value of Facebook’s
advertising business.
Partner
with Facebook sales team to drive deep, strategic relationships with
Facebook clients and agencies through identity based measurement and
‘learning agendas’ that highlight how a client can improve business
outcomes by employing better measurement techniques.
Manage
a complex set of client relationships across industry and client
groups, functions, brands, agencies, to drive our client’s measurement
objectives.
Influence a client to change the way that they measure and optimise the effectiveness of their media.
Provide feedback to and collaborate with Product, R&D, and
Partnerships
to identify opportunities for new features, products and partnerships
and drive client engagement around measurement innovation, including
products alphas and beta.
MINIMUM QUALIFICATIONS
5+yrs experience in marketing with an analytical background.
Bachelor’s
degree or equivalent required, currently pursuing an advanced degree in
statistics, economics, behavioral or social science or a related
quantitative degree preferred.
A
solid understanding of the advertising industry (especially online) and
measurement methods/technologies most commonly used including
attribution modeling.
Excellent understanding of online media, social platforms, related APIs and ad products.
Strong
interpersonal client-facing experience, including experience driving
change through adoption of new products or research methods to
non-technical audiences.
Direct experience of analyzing and manipulating data sets to understand patterns and provide client insights.
Previous
experience working with large data sets, statistical software such as
R, MATLAB, SPSS, SAS, STATA and hive and /or SQL an advantage.
English and Spanish speaking
