Job Title – Marketing Manager (Demand Generation) Department –
Marketing (Europe) Location - Madrid
About us: They say “sitting is the new smoking”. We’re here to get
more people moving! Gympass is a discovery platform that empowers
companies to engage their workforce in physical activity by providing
access to the largest global network of workout facilities. With a
single monthly membership, companies can help employees find an activity
they'll love among more than 600 activities across the U.S., Europe,
and Latin America.
Our goal is to multiply the number of people
exercising at every company to create a healthier and more engaged
workforce Founded in 2012 and headquartered in New York, with European
headquarters in Madrid, we have a growing team in 30 offices around the
world. Our mission is simple yet ambitious: defeat inactivity, and we
know the only way to get there is together, partnering with companies,
gyms and having the best talent.
Main Responsibilities:
Reporting to the Senior Director of Growth and
Marketing for Europe you will be responsible for: Coordinating all the
lead and demand generation activities across all digital channels
(Outbound Marketing, Referral Programs, Paid Media and Lead development /
management) Creating and understanding buyer personas for the B2B
market across Europe Developing a content strategy and coordinating the
effort of content syndication and content creation across different
levels: sales collaterals, educational assets, thought leadership pieces
etc
Developing integrated multi-touch multi-channel cadences to
support the effort of local BDR teams Roll-out and pioneer B2B growth
experiments in Europe. Closely monitor the ROI of the B2B growth
campaigns. Act as the pivotal element between Marketing and Sales,
aiming to optimize the conversion rates in the B2B pipeline
Instrumental developing the ICP for Gympass Europe and strategically
analyse industry segments by conversion in each channel / campaign. You
will take on the opportunity to manage and grow a small team.
Requirements:
Fluent in English & ideally Spanish 5+ years of
experience and proven track record of executing successful B2B Growth
initiatives (e.g. email, paid marketing, mobile, business developmebt)
Must have experience in B2B marketing, agency experience in a plus
Experience with Account Based Marketing Experience managing
relationships with internal sales stakeholders and business development
representatives. Cross-country or regional experience would be a plus
Superb attention to detail, personal organization and excellent planning
& management skills to coordinate complex products with
cross-functional teams Proven knowledge of key metrics and strategies
that can increase conversions.
Hands-on & hustle: Willing to get
insights from the data, execute and run quick hypothesis tests to drive
fast Growth Experience of working with email marketing tools, and
systems for delivering on other digital channels (e.g. mobile
notifications)
Preferred experience:
Tech startup, SaaS and/or a global
marketing organization experience a plus
Benefits:
Exposure to a
pan-European function and leadership team Gympass and access to our
network of fitness partners Competitive salary Exceptional career
development opportunities in different functions and countries within a
hyper growth company Excellent opportunities for training &
development