We are looking for a senior
strategic brand and content leader who can create and tell a story like
no other. Together with the CEO you’ll articulate the
content,communication and brand strategy for Backbase globally. You want
ownership, you’ll get it. You want to tell a great story, give it
purpose, create that special edge, just make it happen.
Meet the job
The team consists of the following people / roles:
- Graphic Designer (2 fte direct)
- Content / Copywriter (2 fte direct)
Identify, develop, and oversee an integrated content and brand
strategy, translated into clear brand standards and content style
guides.
Oversee production of all content produced - utilized in different
channels, including website, social, offline collateral, marketing
collateral, and internal communication.
People management and team leadership - Responsible for hiring and key
personnel decisions within the content & brand team. Serve as a
mentor team members, ensuring a steady, incremental improvement in their
professional skills, including management of development plans.
Work closely with the Backbase global MT on internal communications
initiatives to foster a shared understanding of the Backbase vision,
mission, purpose, values and strategic initiatives.
Work closely with Head of Growth Marketing, who is responsible for
managing the channels in an integrated fashion to drive growth (lead
generation).
Build and expand relations with relevant (industry) press and thought leaders.
Create a compelling authentic employer branding strategy and framework
for candidates and employees to resonate with and promote brand
ambassadorship.
How about you?
You are someone who loves to create brands
that have purpose and soul. We have grown fast over the past years and
received plenty of media coverage but now we need you. Going forward
you’ll devise a thoughtful and cohesive strategy conceived at the
highest level to enhance our brand and values awareness, support
messaging initiatives from our leaders as well as our customers and
community. You’ll create one consistent voice for Backbase and the
fintech movement.
Requirements
Minimum of 10 years’ experience within corporate communications, content and branding.
Minimum of 5 years’ experience as a people manager with strategic responsibilities.
Experience in working for a “brand-lead” company directly impacting
Proven extensive network in traditional and digital press.
You value mentorship and professional development.
Keep your cool and sense of humour under pressure and during hyper growth.
A can-do and get-things-done attitude.
You have superior organizational and multitasking skills.