On this great opportunity you will
be responsible of extracting business-relevant information from various
data sources and convert it into actionable insights for Digital
Origin's Marketing team, with focus on the ¡QuéBueno! Product
Main responsibilities:
- Extract, process, analyze and report different metrics and KPIs and share insights with the ¡QuéBueno! team
- Produce
new regular and ad-hoc reports, and keep up to date existing ones with
data frp on Tableau, SQL, Google Analytics, and Excel.
- Measure every step of the funnel in the customer journey across different channels (and when applicable, devices)
- Understand
and implement attribution logic to different mixes of New and Returning
users and paid/non-paid marketing multi-channel strategy, includingTV
- Measure LTV and CPA consistently across channels
- Work
with other areas within Marketing and external to provide intra/cross-
departmental services (insights, reports, analysis..)
Desired Skills and Experience:
- Native Spanish speaker
- At least 5 years of experience in a similar position
- Great SQL and Excel skills
- Solid knowledge and experience with Tableau (or similar) combining different data sources
- Experience with Google Analytics and Google Tag Manager
- Superb analytical skills with the ability to synthesize and extract action-based insights
- Full knowledge of ecommerce KPIs for Acquisition, Retention and Brand areas of digital marketing
- Deep
knowledge and understanding ecommerce and digital marketing data best
practices, both for technical implementations and reporting
- Very detailed oriented, organized and proactive
- Be excited about working in Fintech and the credit industry
- Be willing to learn something new every day
- You absolutely need to have a sense of humor - otherwise, please don't bother to apply ;)
Nice to have:
- Good English level to communicate with other departments
- Python, R, or similar
- Some knowledge of Google's full stack of tools, including BigQuery, DoubleClick, Optimize
- Bonus points for knowledge and experience in Fintech and Credit Card industries
