Join iQuoto!
As the new star broker in the trading industry, we
are unique in our intelligent offerings and boutique service to our
traders. This is an exceptional opportunity for a talented marketer who
is excited about content creation and distribution in the financial
market. You will be joining an entrepreneurial team where is filled with
intelligence and creativity.
This role will support all
marketing activities and business needs. You will be responsible for the
creation of highly valuable content and work closely with the Head of
Marketing and the product team in order to define and implement a
growth-driven content and communications strategy.
Responsibilities:
·
You’ll be responsible for content marketing initiatives which include:
identifying customers to target, producing content, driving traffic and
leads from content marketing;
· Analyze the current customer base
to identify target markets from content marketing and communicate with
customers to figure out pain points, questions, and topics to write
content about;
· Identify promotion channels that we should use and proactively share content in those channels;
· Understand which content will be suitable for customers at different points of the sales funnel;
· Manage and optimize content posts around high impact keywords;
· Manage the content calendar and the content creation cycle;
· Measure content performance and report on traffic, conversions, SEO, etc.
Requirements:
· 1-3 years’ experience in a content marketing role or similar;
· High level of competence in copywriting, proofreading and editing;
· Case studies or data showing proven growth of traffic and business metrics from content;
· Working knowledge of WordPress or other CMS;
· Working knowledge of Google Analytics and be able to report on content performance;
· Ability to make decisions from data;
· Video editing skills are highly desirable