THE POSITION
We are looking for an experienced and motivated Senior Marketing Associate.
The
position will play an integral role in expanding our business in EU and
US. You will be responsible for optimising and executing a marketing
strategy to stand out in the healthcare IT industry.
RESPONSIBILITIES
Analyze potential markets related to Neurology, Radiology and other image and data analysis services
Lead initiatives on the growth of users and the engagement
Develop an optimal campaign to reach out to pharmaceutical companies, CROs, research institutions and other potential clients
Drive
creation of relevant content to attract customers, including white
papers, webinars, brochures, social media, blog and specific campaigns
Oversee the preparation and presence at scientific conferences
Collaborate internally with executives, the business team and the R&D team to implement Go-to-market strategy
Optimize the pricing model for different types of clients and offerings
Formulate partnership with external data and/or analysis providers
DESIRED SKILLS AND EXPERIENCE
7+ years of experience in marketing, especially on Social Media
5+ years of experience in the healthcare industry (i.e. reaching scientific communities)
Demonstrated success working with media (TV, radio, print, Internet)
Experience with data-driven approach by monitoring metrics (i.e. Google Analytics)
Skills in analyzing market trends, competitive landscape, and positioning
Ability to represent the organization to its external stakeholders in a variety of settings
Good organizational skills, can create and follow a timeline with concrete results
Forward thinking to be able to create attractive material
Advanced interpersonal and communicative skills
Understanding of a strategy to effectively manage negative publicity
Bilingual or advanced English skills
Strong written and oral communication skills
Familiarity with a multi-cultural team environment
Desire to work in a fast-paced growth-stage startup
Bachelor's or advanced degree in Business Administration, Marketing, Communications or a related area
Please attach your CVs in English with your application.
