What will you do
The Paid Traffic Acquisition Manager will be a marketing specialist with
at least 2 to 3 years experience managing and planning budgets,
analysing data and taking data driven decisions, identifying trends and
best practices in digital marketing. Overall, you will have to manage
digital marketing campaigns and performance based traffic acquisition
campaigns.
You will be focused on
Managing all traffic acquisition channels.
Working on the traffic acquisition strategy, planning execution and analysis.
Coordinating agencies, freelancers and consultants.
Optimizing site/page performance to increase clicks, conversions.
Work with the Marketing Team to increase conversion rates and ROI of digital marketing & site campaigns.
Creation and Optimization of PPC Campaigns, identify opportunities for
PPC advertising campaigns and help to implement and monitor them.
Help develop, implement, and evaluate SEM/SEO strategies incorporating best practices.
Search, Display and Google Shopping Campaigns.
Remarketing Campaigns (Google, Criteo).
Affiliate Marketing, Comparison Shopping and Marketplaces (Tradetracker, Adcell, Amazon, eBay, Idealo, etc).
SEO (On- and offsite optimization).
Conversion Optimization and Call tracking.
Landing page Creation and Testing.
Automatization of Processes, Reporting.