Mobile Programmatic Specialist
We are looking for a Mobile Programmatic Specialist, to join our growth marketing team.
The candidate will help us to manage our mobile advertising campaigns,
focusing on programmatic platforms.social media, Google, RTB, ad
networks and other mobile media partners. He/she will develop digital
plans and manage campaigns, optimizing them to get the best results.
Daily tasks include
Manage Movistar mobile advertising investments executed in a programmatic ecosystem
Hands-on mobile advertising operations (managing and trafficking
programmatic campaigns) including technical trouble-shooting and issue
resolution
Analyze ongoing results to identify campaign trends and key insights to optimize and improve results
Cooperate with internal clients and external partners (both nationally and internationally).
Identify and explore new opportunities to improve our user acquisition strategy.
Requirements
3 years experience and hands on in Programmatic and full
understanding of at least 2 important DSP platforms and reporting
functions, such as Sizmek, Mediamath or DBM.
Strong understanding of the mobile app industry: stakeholders, media-buying, sellers, suppliers, mobile measurement platforms.
Experience working with ad servers and DMPs.
Understanding of online marketing KPIs (CPC, CPI, CTR, CR, LTV...) to optimize campaigns
Great communication skills
Results-oriented mindset
Strong organization and proactivity skills
Bonus points
Experience working with Facebook Business Manager, Google Ads, affiliates, ad networks...
Experience using mobile attribution tools, such as Appsflyer or Adjust.
Technical skills: HTML, SQL
Knowledge of LATAM markets.
