Descripción de la empresa
Want to join one of the worldwide leaders in the online travel industry? Good news! The lastminute.com Group helps millions of people every year to find their own perfect travel and leisure experiences. And one of the main ways they find us is through search. So that’s where you come in. From hotels, city breaks and holidays to theatre, entertainment and spa days, we’re specialists in creating amazing experiences and unforgettable memories - and we love to tell everyone about it.
You also should know that we’re a publicly traded multinational Group, operating a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis and Jetcost. And online is where is at - with the Group reaching 45 million unique users across all its websites and mobile apps. Oh and we do this in 17 languages and 40 countries. We’re looking for someone to join the c1,200 people who currently enjoy working with us. So check out the job description below - and see if we’re hitting the right keywords for you.
We are looking for an independent SEO Manager for the UK and Ireland markets, located in Barcelona. The SEO Manager will report to an SEO Team lead.
Descripción del empleo
Delivery of search engine optimisation strategy
Analysis and execution of search engine optimisation for all of the lastminute.com Group’s UK & Ireland digital assets
Produce competitor and content gap analysis
Conduct on-site content audits
Direct involvement in the development of the on-site methodology for SEO projects, identifying and suggesting opportunities for improvement
Own all aspects of on-page optimisation and manage the creation of pages via CMS
Identify & implement content marketing opportunities within our outreach strategy and liaise with external partner agencies
Manage all day-to-day tasks such as keyword research, analysis of traffic data, log file analysis, ad-hoc optimisation requests
Work with the main internal and external stakeholders to drive SEO best practise and strategy
Execute and refine the SEO roadmap for all UK & Ireland web properties
Have a clear understanding of intermediate-level technical SEO
Monitoring and reporting
Measure performance of SEO content projects
Update and maintain SEO relevant on-site elements
Regular tracking and reporting on weekly, monthly and ad-hoc on agreed KPIs
Produce SEO reports detailing the impacts made
Identify new areas for online development from which the business would benefit
Contribute to knowledge-sharing activities amongst the Marketing team and wider business
Stay up to date with new developments and new search engine behaviours, social media and digital marketing, and actively research, test and propose new approaches
Recognise and recommend on opportunities for automating processes
Continuously improve SEO processes to ensure work is delivered efficiently and timely
Fluency in English is a must
Minimum of 2 years of SEO experience, agency background is a plus
Experience working on large websites with >10,000 pages
Ability to interpret and analyse large amounts of complex data from multiple sources
Great research knowledge regarding keywords, link analysis, and search engine results, new search engine behaviours, in-depth competition analysis etc.
Produce regular audits of the performance of the website making recommendations using your SEO skills / knowledge to grow traffic to the sites
Produce ideas for new initiatives based on your keyword research data with an estimation of the likely impact to enable prioritisation of the work
Work closely with key stakeholders in the company to support projects and make sure their delivery is “SEO friendly”
Be content to work alone and in a team, be organised and relay information back to the team
Ability to prioritise requests and ensure agreed deadlines are met
Must have a creative vision with detailed content pieces + outreach
Experience in analysing internal linking structure
Knowledge of HTML, CSS
Knowledge of structured data implementation for SEO and entity optimisation
Advanced knowledge of Google Analytics.
Any programming languages.
Any analytical tools.
Specific CMS (Adobe CQ5/AEM, WordPress).
Advanced Excel expertise.
Tools to track evolution of rank positions and seo tools in general.
Adobe Illustrator Photoshop or similar tools.
Knowledge of using the social media platforms for SEO.