Senior Web Marketing Analyst in Barcelona

Criteo

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

At Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world’s marketers with trusted & impactful advertising.

To be successful in this role, you will have deep expertise in the implementation of analytics frameworks for website performance measurement with additional experience in developing multi variate tests for uncovering growth opportunities, increasing conversions and engagement through continuous optimization, building reports and dashboards for daily performance measurement, from accessing and merging data sources, to publishing them in data visualization platforms. You will work closely with the Growth Marketing, Field Marketing, Product Marketing, Content Marketing and Website Production teams to define hypothesis, launch and measure tests, propose optimization and engagement strategies, maintain a stable analytics framework and report on business results.

Primary responsibilities include:

  • Building and maintaining an analytics framework: locate, access and merge data sources to ensure centralized view of the website health performance and broader marketing campaigns through Tableau, Power Bi and Google Data Studio; identify and document relevant KPIs to be tracked for performance analysis

  • Optimization and personalization (web & digital ecosystem): lead a cross functional team aiming at identifying conversion and engagement opportunities through continuous optimization of our digital assets. Support the implementation of our personalization strategy in partnership with the Web Marketing team.

  • Testing and learning: participate in our continuous testing and learning efforts by driving our evolutionary design process. Maintain intake process, prioritization, selection, implementation and measurement of tests.

  • Monitoring, measuring and reporting: produce reference and on-demand reports and dashboards for website health and digital marketing performance.

  • Interpreting and presenting: regularly present results from tests and overall web performance to leadership and company, recommend improvements in line with our continuous optimization strategy.

Requirements:

  • 7+ years of web marketing and analytics experience across paid and organic channels, CRO and integrated digital campaigns implementation

  • Strong expertise in Google Analytics, and knowledge in data visualization tools (i.e. DataStudio, Tableau, PowerBi, Qliksense...), tracking codes and agile sprints/scrum measurement.

  • Experience in using SQL or other database languages, knowledge in creating data pipelines a plus

  • Good understanding of statistical techniques and proven experience in implementing a test driven approach to marketing

  • Strong analytical skills, fluency in data analysis and data story telling

  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, resolve issues, and manage through ambiguity

  • A solid understanding of marketing and B2B customer journeys, personas, messaging, and positioning

  • Bachelor/Degree in Marketing

At Criteo, we are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed.

Criteo collects your personal data for the purposes of managing Criteo's recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the "Apply" button you expressly give your consent.

 

About Criteo

  • Ad Tech

  • Public, IPO 2013

  •  Paris, France

  • 1000-5000

  • 2005

Criteo is a digital performance marketing company.

Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 1,700+ employees in 27 offices across the Americas, Europe and Asia-Pacific, serving 9,250+ advertisers worldwide and direct relationships with 11,000+ publishers. 

Unlike the vast majority of the market, Criteo claims it uses a transparent cost-per-click model and measures value purely on post-click sales. This demanding model is supported by sophisticated predictive technology. It processes a vast amount of rich purchase-intent data in real-time to identify buyers and deliver dynamically-created ads which are personalized for each consumer. 



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