About the role
BEAT81 is and always will be a lifestyle product. Therefore building a great community is a key to our success. Take on responsibility in establishing BEAT81 as the most talked about fitness brand on Instagram. Work closely with our founders, coaches and customers to build engaged communities of like-minded people to provide lasting wellbeing. Use your experience and ideas to define our digital footprint, spread the word off local and international offline events and kick-off highly engaging new city launches across the world or local retention initiatives. Support us in spreading the word about the greatest health and fitness services in the world and see first hand how your ideas engage users positively all over the globe.
- You will define our social strategy together with our Chief Marketing Officer based on our strategic brand positioning. You will be fully responsible for our brand and customer engagement on social media and growth of our social media presence.
- Manage our global social media accounts on an operational level and build up local communities to strengthen our city footprint.
- Define and create content topics for our content calendar and marketing campaigns and you will support and monitor the quality of our community management.
- Promote our offline community events to increase awareness of our brand and participation.
- Organize photo shootings and/or video productions for our online channels (Insta, FB, Website), and create moodboards and storybooks.
- You will interact with our coaches & customers on a daily business to promote content from our various locations and cities.
- Build a network of relevant mainstream publications, blogs & fitness influencers and support our PR & comms activities.
- You will plan social media workshops for our coaches on how to build a personal brand and how they can increase awareness of themselves and Beat81.
- You will be the BEAT81 expert in social content advertising on Instagram and Facebook.
- You will be responsible for a key set of KPIs which will drive your decision making in social media strategy and content Publishing
- You breathe and live social media and digital communication. You have a sense of new trends, an innovative mindset and creativity.
- 3-5+ years of experience in Social Media Marketing and Branding.
- You show a customer-first attitude and care about the people around you.
- You have excellent creative skills to develop amazing brand stories which will be shared by anyone.
- You have excellent organisational skills and ability to multi-task and deliver multiple projects on time
- Video and Photo Editing skills are a plus
- You are an excellent team player who has great communication skills, is humble, shows initiative and who is not scared to make a project yours.
- Managing a team in the past is a plus.
- Fluent in English
- German is a plus
- Build THE community for an amazing lifestyle product with a positive global impact
- Become part of a highly motivated and international team of Europe’s fastest growing fitness technology company
- Flat hierarchy where everyone works side by side
- Train as much as you like with BEAT81, we guarantee that you will get fit working here :)
- Regular sports and social team events
- Daily fresh fruit
- Healthy drinks
- Muesli, cereal, milk, nuts
- BEAT81 workouts for you and one friend/family member for free
Health & Fitness