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Marketing Lead in Barcelona or Remote

Gameloft

Workplace
Remote
Hours
Full-Time
Internship
No
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Job Description

Interested in working for an exciting company that is redefining the way people play video games? Interested in working for a world class company in a fun, and rewarding environment in Barcelona? Then Gameloft is the company for you!

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

About Gameloft Advertising Solutions

With a monthly audience of more than 113 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

Job Description

As part of the Game team, working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc.), you will oversee the marketing of a free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Barcelona but you will also work and coordinate with team members located in various territories worldwide.

Responsibilities:

  • Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
  • Create the game brand identity (title, packaging, tone of voice, marketing storytelling...)
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR...)
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions...)
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) – if applicable
  • Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms

Qualifications

  • 5+ years in consumer marketing, ideally in online entertainment or social products;
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
  • Strong analytical skills with a meticulous mind;
  • Creative spirit capable of creating innovative marketing programs that are result oriented;
  • Strong leadership skills;
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.);
  • Advanced English level is a must.

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to join a global company and meet great people around the world from all walks of life.
  • Or, just because you’re looking for a great place to work!
     

Benefits:

  • Permanent contract, full-time job with excellent Social Benefits.
  • 25 vacation days per year
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Free language courses
  • Free coffee and fruit every morning!
  • Free afternoon on your birthday!
  • Merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
  • ... and Thursday afterwork beers!

We can’t wait to find our next great talent! Join the Game!

Want to know more? Please visit our Website: www.gameloft.com

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Additional Survey:

Thanks for agreeing to take part in this survey and your interest in our Company.

As part of our Recruitment process, we would like to know more about your interests when applying in Gameloft.

The survey may take you less than 5 minutes to complete, and is totally anonymous. Your honest answers will have no impact on whether you will get the job or not.

They will only be used to support our continuous efforts to match our Employer brand with our candidate’s expectations.

https://www.surveymonkey.com/r/PVFDD2P

Many thanks for your help!

Kind regards

 

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