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Senior PR Manager in Barcelona


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Job Description

The Role

PR and Press Office Manager, responsible and accountable for the successful day-to-day implementation of the PR strategy and KPIs (targets, goals and objectives namely around measurably driving traffic to site) for group brands (including Rumbo and as part of the wider marketing mix, working alongside with Consumer and B2B PR agencies.

With compelling PR, we want to stand out in a crowded market place. We’re looking for an ambitious, highly motivated individual to plan, deliver and analyse our consumer PR as well as work closely with our other European markets to share best practices.

We would love to have someone in our team with a natural passion for PR, who is highly creative and at the same time analytical when it comes to delivering differentiated, innovative PR to further increase awareness for our brand and products. We are keen to find a candidate who will enjoy working closely with others Marketing teams and company stakeholders, having a good understanding of Brand, Social, Blog, SEO, Content, Customer Service, Trading and Product, in order to support the business, protect the brand and integrate campaigns and strategy.

Key Responsibilities will include

  • Be integral in the development of our PR strategy (planning, goal setting, tactics and budget)

  • Manage all PR activities within campaign project and day-to-day communication

  • Ensure our press office is running efficiently guaranteeing our brands positioning

  • Ensure consistent and ongoing high profile consumer media coverage through enviable, unique consumer PR

  • Brief and coordinate our external PR and creative agencies

  • Handle media enquiries

  • Develop and cultivate contacts with key journalists, external agencies and brand ambassadors

  • Create and implement special blogger and influencer programs and partnership

  • Create / review press releases and other press material (infographics, still images, videos)

  • Own media analysis on a monthly basis across Europe

  • Monitor, flag and handle potential issues /crises to protect our brand, working closely with Customer Services and legal.

  • Collaborate and cooperate with internal stakeholders  

  • Support corporate communication

Desired Skills and Experience


  • Degree level or equivalent

  • Significant experience in a similar role/consumer brands >10 years

  • Proven PR agency experience

  • Proficiency in Microsoft Office

  • Proven track record in managing and executing innovative PR activities / campaigns with integration into other disciplines

  • Experienced in storytelling production

  • Experienced in agency management and media analysis

  • Understanding of the PR opportunities of social media

  • Experienced working in an international environment

  • Exceptional writing / editorial skills

  • Fluent in English and Spanish



  • Professional PR qualification

  • Strong relationships with national relevant media outlets and PR agencies

  • An understanding of the PR opportunities of social media

  • Understanding of SEO rules

  • Experience in Travel sector

Additional Information


  • Thorough and meticulous with extreme attention to details

  • Proactive team player

  • Self-motivated, tenacious, uses initiative and problem solver

  • Work to tight deadlines with a can-do attitude

  • Strong communicator internal / external


About Lastminute

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