Senior Performance Marketing Manager – German Paid Content in Berlin

Blinkist

Category
Salary
50,000 - €55,000
Workplace
Onsite
Hours
Full-Time
Internship
No
Share offer

Job Description

This job ad goes out to all the visionaries who want to find a purpose in what they are doing and take accountability for their work. At Blinkist, we’ve created a meaningful product that is growing fast. Our blinks – key insights from the world’s best nonfiction – inspire more than 12 million people around the globe to keep learning new and exciting things each and every day.

Our app was named by Apple as one of the very best in the App Store. We received the United Nations World Summit Award in the Learning & Education category, a Google Material Design Award for Brand Expressiveness, as well as an Android Excellence Award.


Why we need you

Paid Content Marketing is one of our biggest acquisition channels. Its success relies on a good content strategy, mastering Outbrain and Taboola, and an extensive testing plan. This is your chance to take over our German paid content marketing campaigns and related paid content strategy.

We have ambitious goals for this channel at Blinkist, and we need an experienced performance marketer to take it to the next level.


Responsibilities

– Create: You take over all of Blinkist’s German language Outbrain and Taboola campaigns.
– Build: You own the German content strategy by aligning with the country manager as well as the rest of the editorial team and coordinate with freelancers.
– Ideate: You replenish our content pipeline with fresh article ideas on how to promote Blinkist and come up with ad copy to make our ads more engaging.
– Experiment: You set up a testing plan to drive conversions across the board.
– Optimise: You create and leverage reporting to improve profitability.


Requirements

– 2 to 3 years of experience in Online Marketing with a focus on Paid Social, SEM, or Outbrain / Taboola
– Profitably managed monthly budgets of €300k or more
– Experience with the ideation and execution of German creatives or public relations
– Analytical: You identify opportunities in the conversion funnel using, e.g., Microsoft Excel and run experiments accordingly.
– Organised: You handle multiple ongoing projects in an organised, structured way.
– Excellent written and spoken German as well as fluent English
– [BONUS] Knowledge of SQL


What’s in it for you

At Blinkist, we got rid of classical management hierarchies and, instead, distributed authority among all colleagues. We created our own Blinkist Operating System and foster a unique company culture championing self-empowerment, personal development, direct communication, and mutual support.

We offer a fantastic workplace in the heart of Berlin-Neukölln with perks like a yearly personal development budget of 1,600€, free lunch, a gym membership, a public transportation pass, language classes and 30 days of vacation.

If we’ve captured your interest and you want to take part in building the leading destination for the modern lifelong learner, apply now and let us know why you’re the perfect fit for the job!


At Blinkist, we don’t just accept difference — we celebrate it and support it. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 

About Blinkist

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