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Senior Marketing Associate in Barcelona

Qmenta

Workplace
Onsite
Hours
Full-Time
Internship
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Job Description

THE POSITION


We are looking for an experienced and motivated Senior Marketing Associate.

The position will play an integral role in expanding our business in EU and US. You will be responsible for optimising and executing a marketing strategy to stand out in the healthcare IT industry.


RESPONSIBILITIES

  • Analyze potential markets related to Neurology, Radiology and other image and data analysis services

  • Lead initiatives on the growth of users and the engagement

  • Develop an optimal campaign to reach out to pharmaceutical companies, CROs, research institutions and other potential clients

  • Drive creation of relevant content to attract customers, including white papers, webinars, brochures, social media, blog and specific campaigns

  • Oversee the preparation and presence at scientific conferences

  • Collaborate internally with executives, the business team and the R&D team to implement Go-to-market strategy

  • Optimize the pricing model for different types of clients and offerings

  • Formulate partnership with external data and/or analysis providers


DESIRED SKILLS AND EXPERIENCE

  • 7+ years of experience in marketing, especially on Social Media

  • 5+ years of experience in the healthcare industry (i.e. reaching scientific communities)

  • Demonstrated success working with media (TV, radio, print, Internet)

  • Experience with data-driven approach by monitoring metrics (i.e. Google Analytics)

  • Skills in analyzing market trends, competitive landscape, and positioning

  • Ability to represent the organization to its external stakeholders in a variety of settings

  • Good organizational skills, can create and follow a timeline with concrete results

  • Forward thinking to be able to create attractive material

  • Advanced interpersonal and communicative skills

  • Understanding of a strategy to effectively manage negative publicity

  • Bilingual or advanced English skills

  • Strong written and oral communication skills

  • Familiarity with a multi-cultural team environment

  • Desire to work in a fast-paced growth-stage startup

  • Bachelor's or advanced degree in Business Administration, Marketing, Communications or a related area


Please attach your CVs in English with your application.


 

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