Are you a creative, ambitious and results driven marketer? We’re looking for a Marketing Manager to join our team in Barcelona to work on one of the hottest start-up projects around Europe. This is a regional position for our HQ located in Barcelona.
A digital evangelist and mobile fanatic with 5-7 years experience, you need to be obsessed with communicating how knowledge and technology can move people across cities in Europe.
It requires first hand knowledge of European social and cultural scenes. You will have the opportunity to influence the launch marketing strategy for Hive and work across multiple platforms and countries to engage new and existing consumers in Europe.
This is your job:
Identify target audiences and customer insights to influence campaigns
Provide ongoing performance tracking of marketing campaigns, keeping laser focused on results
Build and execute impactful marketing communications to acquire drivers and passengers
Be a customer champion. Work closely with the customer experience team to improve end-to-end passenger and driver journeys.
To lead Performance marketing by managing agency support and activating acquisition and retargeting campaigns.
Produce high quality, engaging and relevant content for our key audiences
To work closely with agency partners in delivering acquisition campaigns across multiple-touch points
Provide input to PR strategy for creative content initiatives
Fluent in Spanish and English
Measurements of Success:
Customer base growth
Campaigns measurement and improvement across segments
These are your qualifications:
5 to 7 years in a marketing role with a significant digital & mobile focus
Exceptional analytical skills. Very comfortable with big data and translating marketing effectiveness into ROI
Good knowledge across a broad spectrum of marketing disciplines, including mobile, CRM, digital marketing, content management systems, data management, social media and brand building
Meticulously organised and good at delivering multiple projects on budget and on time
Ability to make informed decisions under pressure
Self-starting, creative ‘marketer’ with an entrepreneurial mindset.
Good communication skills. Creative writing ability is a must.
A warm approachable manner with strong interpersonal skills
Competitive by nature with an absolute desire to win
Willing to work in a high-growth and fast paced market where change is the only constant
Desired but not required: Have experience in startups, transport, telcos and/or launching new businesses in competitive environments