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Senior Digital Marketing Manager in Barcelona


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Job Description

Are you a creative, ambitious and results driven marketer? We’re looking for a Marketing Manager to join our team in Barcelona to work on one of the hottest start-up projects around Europe. This is a regional position for our HQ located in Barcelona.

A digital evangelist and mobile fanatic with 5-7 years experience, you need to be obsessed with communicating how knowledge and technology can move people across cities in Europe.

It requires first hand knowledge of European social and cultural scenes. You will have the opportunity to influence the launch marketing strategy for Hive and work across multiple platforms and countries to engage new and existing consumers in Europe.

This is your job:

  • Identify target audiences and customer insights to influence campaigns

  • Provide ongoing performance tracking of marketing campaigns, keeping laser focused on results

  • Build and execute impactful marketing communications to acquire drivers and passengers

  • Be a customer champion. Work closely with the customer experience team to improve end-to-end passenger and driver journeys.

  • To lead Performance marketing by managing agency support and activating acquisition and retargeting campaigns.

  • Produce high quality, engaging and relevant content for our key audiences

  • To work closely with agency partners in delivering acquisition campaigns across multiple-touch points

  • Provide input to PR strategy for creative content initiatives

  • Fluent in Spanish and English

Measurements of Success:

  • Customer base growth

  • Campaigns measurement and improvement across segments

  • Brand Awareness

These are your qualifications:

  • 5 to 7 years in a marketing role with a significant digital & mobile focus

  • Exceptional analytical skills. Very comfortable with big data and translating marketing effectiveness into ROI

  • Good knowledge across a broad spectrum of marketing disciplines, including mobile, CRM, digital marketing, content management systems, data management, social media and brand building

  • Meticulously organised and good at delivering multiple projects on budget and on time

  • Ability to make informed decisions under pressure

  • Self-starting, creative ‘marketer’ with an entrepreneurial mindset.

  • Good communication skills. Creative writing ability is a must.

  • A warm approachable manner with strong interpersonal skills

  • Competitive by nature with an absolute desire to win

  • Willing to work in a high-growth and fast paced market where change is the only constant

  • Desired but not required: Have experience in startups, transport, telcos and/or launching new businesses in competitive environments


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