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Senior Content Marketing Manager in Berlin


45,000 - €65,000
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Job Description

Uberall is Europe’s market leader in the field of location marketing (SaaS) and we have been growing persistently in all areas. For our highly motivated and committed Marketing Team, we are looking for a Senior Content Marketing Manager - B2B (m/f). In this position, you are responsible for planning, creating, maintaining, and measuring all B2B content across all platforms and you ensure the timely delivery of quality content according to stakeholder needs, notably for sales and campaign collateral, the uberall website and blog, as well as for uberall’s social media assets. You will closely collaborate with other content managers and designers (graphic and multimedia) in your team and you will report to the SVP Marketing & Communications.

Your tasks:

- You are responsible for the planning, creation, maintaining (lifecycle and repository), and measurement of our B2B marketing content for Enterprise sales, campaigns and customer retention in English and German for various on- and offline channels
- You will create marketing collateral for Enterprise and SME audiences, articles for the web and social media as well as case studies and testimonials collaboration with relevant internal and external stakeholders
- As an expert, you know how to create retention and relationship management content for our customers, such as newsletters, up- and cross-selling information as well as renewal argumentation etc.
- You ensure continuous quality output for all B2B content in line with style guidelines (TBD), four-eye principle, proper research, etc. and manage editorial calendar for assigned channels/content
- You are also responsible for additional content creation such as white papers, how-to guides (video, PDF), use cases, competitive comparisons as well as ROI justification e.g. helping customers to “sell” uberall internally, or partners to sell uberall to their clients
- You assist your colleagues with content for demand generation campaigns and/or content for events (messaging, presentations, speaker’s notes, collateral etc.)
- You work closely with other departments and ensure flawless communication

Your profile:

- You bring at least 5 years of relevant professional experience in the field of B2B content marketing and a very good understanding of digital marketing concepts, processes, and tools with relevance for content creation, ideally in a SaaS / software / IT company, as well as demonstrable success in international marketing
- You have excellent writing skills in English (native speaker) as well as in German (additional languages a plus) and proven ability to deliver quality content within budget and deadlines
- You are able to translate technical and business content into compelling and engaging stories and calls for action (in writing and/or multimedia) for prospects / clients and partners
- You have a very good understanding of buying cycles and buyer personas in B2B organisations - knowledge of specific vertical markets is a plus
- You can edit and revise content from the perspective of the intended audience(s) and you know how to conduct interviews with internal or external stakeholders in order to produce quality content
- You exhibit excellent, structured analytical and conceptual abilities as well as a strong sense of responsibility
- You have a good track record of planning, creating and implementing successful go-to-market-strategies
- You are an active team player and can communicate on eye level with all departments
- Your profile is rounded off by a very high proficiency in English and German knowledge of other languages is a plus

What we offer:

- A very exciting position in close collaboration with a highly professional team
- High level of responsibility with plenty of creative leeway
- International team with more than 40 different nationalities and regular company & team events
- Lively and open company culture with flat hierarchies and short chains of command as well as „Top & Open Company” award by Kununu
- Flexible working hours and an attractive budget for professional development
- A market-leading and cutting-edge location marketing software (SaaS) with an exciting & international customer base
- One of Germany’s fastest growing companies in 2016 & 2017 (awarded by KPMG, Axel Springer & Gründerszene) with a global orientation and market leadership in EMEA
- Fresh fruit and vegetables, various types of cereal, coffee, tea and soft drinks


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