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SEM Specialist in Barcelona


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Job Description

Qustodio, a start-up founded in 2012, is a market leader in family internet safety software whose mission is to provide a safe digital experience for every child. We are rated Editors’ Choice by PC Magazine.

We are looking to welcome to our team a full time SEM Specialist, preferably with a technology background and experience in B2C.

In this role, you will work closely with our Acquisition Manager to translate Business and Marketing objectives into a SEM strategy.

Your mission will be to define and execute a solid worldwide SEM strategy; our users are all around the globe!

Main responsibilities:

  • Create a comprehensive worldwide SEM channel strategy that maximises Revenue and ROI while keeping CAC at bay.

  • Roll out SEM initiatives across different markets through a wide array of advertising platforms (Google ads, Bing, Apple Search, Universal App Campaigns and more).

  • Campaign optimization through experimentation, creative iteration and A/B testing.

  • Work with design on creative, write compelling ad copy to lift conversion rates across the funnel.

  • Stay abreast of new trends and tactics that can be applied, and proactively recommend ways to test new features and evaluate results.

  • Provide support in finding the right balance between SEM and SEO.

  • Develop, manage and report on KPIs. Evaluate channels through CAC and other marketing KPIs such as CPA, ROA or CLTV.

  • Ensure business objectives are met.

  • Willing to take on more PPC verticals (Display, Social, Retargeting…) as the acquisition initiatives grow stronger.

  • Manage all of our pixel data and UTM tracking processes.


  • 2+ years experience in paid search

  • Strong analytical skills and attention to detail - as a performance driven position, ability with numbers is a must

  • Experience working with pay-for-performance search products such as Google Ads, Bing, Apple Search and other relevant search engine advertising tools

  • Proficiency with Google Analytics, SEMRUSH, Google Tag Manager and other analytics platforms

  • Experience with A/B testing

  • Strong understanding of other channels such as Display, Paid Social and SEO.

  • Proficiency in Microsoft Excel

  • Strong work ethic with a positive and enthusiastic attitude

  • Strong team player and excellent communicator

  • Strong english communication skills, preferably native speaker.

What can we offer you?

  • Design and develop a new product—perform a significant impact.

  • Great culture - friendly and emphasizes both teamwork and fun.

  • Our company is home to over 15 nationalities.

  • Flexible working hours; there are possibilities to work from home.

  • Interesting challenges in a fast-growing technology company for you to grind your skills.

  • Competitive salary range.

  • Private Health Insurance.

  • In-house training and team building events.

  • A modern and fully equipped office headquarters in Barcelona city center.

  • Daily fruit and beverages supply.

  • 23 days of holidays per year. Half day off on your b'day.

  • Flexible Benefits.

  • Team Building Events.


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