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SEM Specialist in Barcelona


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Job Description

Company Description group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-known brands such as, Bravofly, Rumbo, Volagratis and Jetcost.

Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

Job Description

lm group is looking for an ambitious and highly motivated SEM Specialist for its team based in Barcelona.

The SEM Specialist is responsible for managing, optimising and reporting PPC campaigns by product category across our European markets.

Main responsibilities include identifying new ideas to drive growth/performance, deliver actionable insights on a daily/weekly basis, optimise accounts to target, management of roadmaps and ensuring timely delivery. As a Customer Acquisition Specialist you will be expected to keep up to date with the latest search marketing developments in order to improve campaign performance and promote profitable growth.

To be considered, you must have experience within a similar role, you must be able to think analytically as you will be working with huge amounts of data with multiple reporting sources available at your disposal.

Key Responsibilities

  • Trafficking, bid management and optimisation of multi-market PPC campaigns to agreed campaign /profitability targets

  • Delivering performance reporting and insight to the PPC team and local market teams

  • Addressing and escalating campaign performance issues

  • Adhering to PPC best practice at all times

  • Developing your own product knowledge as tools/products evolve/change

  • Providing cover for the PPC Specialists during holidays or absence

  • Assisting peers as a source of knowledge and guidance on PPC

  • Support internal knowledge share through training and coaching

  • Willing to learn new ideas and methods, readily accepting guidance, training (including GoogleAds)

  • Certification programme, coaching and feedback from others  


Skills and Experience


  • Relevant subject degree in maths, ecommerce or digital marketing

  • Proven PPC experience - min 1 year

  • Advanced Excel skills

  • Web analytics experience, e.g. SiteCatalyst, Google Analytics, Webtrends or Coremetrics

  • Fluency with one or more bid management tools (GoogleAds, Marin, SearchAds360, Kenshoo,…)

  • A good understanding of social activity

  • Ability to interpret and analyse large amounts of complex data from multiple sources



Additional Information


  • Minimum knowledge of Mysql, Bigquery, Phyton or other programming languages

  • Understanding of A/B test tools like Optimizely

  • Understanding of CMS softwares


About Lastminute

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