lastminute.com group is a publicly traded multinational Group, among the worldwide leaders in the online travel industry, and we operate a portfolio of well-known brands such as lastminute.com, Bravofly, Rumbo, Volagratis and Jetcost.
Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.
lm group is looking for an ambitious and highly motivated SEM Specialist for its team based in Barcelona.
The SEM Specialist is responsible for managing, optimising and reporting PPC campaigns by product category across our European markets.
Main responsibilities include identifying new ideas to drive growth/performance, deliver actionable insights on a daily/weekly basis, optimise accounts to target, management of roadmaps and ensuring timely delivery. As a Customer Acquisition Specialist you will be expected to keep up to date with the latest search marketing developments in order to improve campaign performance and promote profitable growth.
To be considered, you must have experience within a similar role, you must be able to think analytically as you will be working with huge amounts of data with multiple reporting sources available at your disposal.
Trafficking, bid management and optimisation of multi-market PPC campaigns to agreed campaign /profitability targets
Delivering performance reporting and insight to the PPC team and local market teams
Addressing and escalating campaign performance issues
Adhering to PPC best practice at all times
Developing your own product knowledge as tools/products evolve/change
Providing cover for the PPC Specialists during holidays or absence
Assisting peers as a source of knowledge and guidance on PPC
Support internal knowledge share through training and coaching
Willing to learn new ideas and methods, readily accepting guidance, training (including GoogleAds)
Certification programme, coaching and feedback from others
Skills and Experience
Relevant subject degree in maths, ecommerce or digital marketing
Proven PPC experience - min 1 year
Advanced Excel skills
Web analytics experience, e.g. SiteCatalyst, Google Analytics, Webtrends or Coremetrics
Fluency with one or more bid management tools (GoogleAds, Marin, SearchAds360, Kenshoo,…)
A good understanding of social activity
Ability to interpret and analyse large amounts of complex data from multiple sources
Minimum knowledge of Mysql, Bigquery, Phyton or other programming languages
Understanding of A/B test tools like Optimizely
Understanding of CMS softwares