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SEM/PPC Specialist in Barcelona

Lodgify

Category
Marketing
Industry
Hospitality Industry
Workplace
Onsite
Hours
Full-Time
Internship
No
Skills
SQL Hubspot Google Ads Excel Data Studio
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Job Description

⚡ Who we are
Lodgify is a fast-growing startup focused on building vacation rental software that enables property owners and managers to independently manage and market their business online. We are an international team of more than 170 people and 40 different nationalities in the heart of Barcelona, and we've been featured twice in Wired's 100 Hottest European startups list.

We're laying the groundwork for continued expansion by adding great people to our team who can help us grow in the vacation rental industry. We’re looking for an exceptional SEM/PPC specialist to join us at a critical time of growth!

🌟 About the role
We’re looking for an outstanding marketer who’s ready to accelerate business impact by building, maintaining, testing and optimizing robust, scalable campaigns that will drive high-volume growth. You’ll ensure the highest performance KPIs and permanently innovate management approaches across all funnel steps.
You’ll be reporting to the Performance Marketing Manager and working closely alongside other PPC specialists as well as with sales, marketing, data, product, customer success and other experts.

🧞‍♂️ You’ll make an impact by
As a SEM Specialist, you’re required to have a combination of analytical and creative skills. You’re used to being involved in the whole campaign process, from doing pre-campaign analysis, setting up Search campaigns in different languages, conducting post-campaign analysis, and creating search ads to attract potential customers.

    • Driving high-volume performance growth. You’ll be executing and contributing to the development of a robust PPC strategy, including a roadmap of global initiatives to drive growth.
    • Optimizing existing search campaigns across different markets and platforms
    • Taking ownership of a budget and investing wisely
    • Running daily, weekly and monthly reports to understand the performance of various marketing campaigns
    • Creating new search campaigns and optimizing them to get higher conversion rates
    • Evaluating performance marketing channels through CAC, and other marketing KPIs such as CPL, CAC, ROA, CLTV
    • Identifying and testing new marketing channels to drive new customer acquisition

🎯 You’ll be a great fit if you

    • Focus on impact. You are disciplined about drawing accurate conclusions and adjusting your direction accordingly. You’re an expert in analyzing data in spreadsheets and reporting tools and have a data-driven approach to marketing, analytical skills and deep business understanding.
    • Think about the customer. Delivering value early and often to our customers is a must. Yes, we have marketing goals, but you’re always thinking about them through the lens of the people who actually click “subscribe.”
    • Play well with others. You love working in a team. Yes, you will own different content projects, but you listen to your teams ideas, filter their notes, and make them feel heard. You understand that we will only succeed if we work together as one single team.
    • Get stuff done. There are no time clocks or ankle chains keeping you at your desk. You have work to do, deadlines to hit and projects to complete. That means that you’ll need your problem-solving and organizational skills almost as much as your writing chops.
    • Are self-motivated. You don’t need to be tightly managed to be successful, yet you understand the importance of following processes and communication. You don’t need to be fired up; you’re self-motivated by the inner drive to produce the best results and to be part of creating something great. You have demonstrated persistence, tenacity, and an ability to overcome obstacles.
    • Expect feedback and changes. Because they’re coming whether you expect them or not. People can run from it, or run with it. You choose the latter.

👩‍🚀 You’ll be successful if you have

    • Minimum 2+ years working in a similar job ideally in a SaaS company
    • Previous experience with Google Ads, Bing Ads, GA, Linkedin Ads, Google Marketing Platform and bidding tools like Marin
    • Experience with automated bidding and scripts will be preferred
    • High knowledge driving traffic for affiliates, knowledge of SQL and experience with Hubspot are a plus
    • Excellent communication skills, both written and verbal in English. Another European language is a plus (i.e. Spanish, Italian, French, Portuguese or German)
    • Proficiency with Microsoft Excel, Google Sheets and Google Data Studio
Benefits
- Work from home flexibility.
- Permanent contract with a competitive salary.
- 25 working days of paid vacation.
- Private health insurance (that includes travel insurance, dental plan, and psychologist)
- Monthly meal stipends of 150€.
- Allowance for your home-office setup.
- Computer and gadgets for your daily work (of your choosing).
- Free Spanish classes.
- Referral program with paid compensation.
- Daily breakfast at the office: Coffee, sandwiches, cookies, fruits and much more!
- Opportunities for growth and development with a training budget.
- Great culture & working environment with an international team of over 40 different nationalities.
- Jornada Intensiva in August.
- Mental well-being.
- Regular team-building events and activities.
- Training and mentorship program.
- Yearly performance reviews.
- Sick leave fully covered.

⭐ Why you’ll love us:
You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. Lodgify is committed to creating a workplace where everyone is heard and feels a sense of belonging.

We are proud to have an international team that acknowledges a variety of backgrounds, perspectives and skills. At Lodgify, we celebrate diversity and difference, and we are strongly committed to building an inclusive environment for all our employees.

All applications, including CV & cover letter, must be submitted in English. Applications in any other language will not be considered.
 

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About Lodgify

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