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SEM Manager in Barcelona

Preply

Workplace
Onsite
Hours
Full-Time
Internship
No
Skills
SEM
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Job Description

Preply is one of the most exciting start-ups in Europe today. The company is on a massive growth trajectory and announced it’s most recent fundraise in March 2020. You’ll be joining a passionate team of 150 employees of 25 nationalities, helping to shape the future of effective learning. As the company looks to increase momentum and scale geographically, this is a unique opportunity to join a group of passionate international talent whilst living in Barcelona; one of the most vibrant and attractive start-up communities in the world. As part of your experience at Preply, you will also be given a monthly allowance to learn new languages on Preply.com.

We are looking for an SEM Marketer who will work alongside the Marketing and Growth teams to help scale SEM as Preply continues to expand into new markets.

Mission: 
Your objective will be to profitably scale our SEM marketing campaigns in existing markets and successfully launch into new markets, allowing us to broaden our audience base while balancing the demand and supply sides of the marketplace.

Outcomes

    • Develop short and long-term campaign expansion strategies and execute day-to-day tactics that increase traffic, leads, buyers and revenue
    • Measure, optimize and report on campaign performance from an ROI and customer lifetime value perspective
    • Continually improve campaign performance by building and running tests, measuring results, learning and iterating based on test outcomes
    • Use creative, out-of-the-box thinking to come up with innovative and effective approaches to SEM marketing
    • Ensure Preply is among the first advertisers to test out new tools, ad formats, or audience targeting opportunities
    • Develop a deep understanding of our target audience, and use that understanding to build campaigns with on-brand messaging that resonates with the target audience
    • Measure and optimize our paid marketing using different Tableau dashboards, Google Analytics and other tools for web and app such as Branch.io, Appsflyer, Adjust plus relevant landing page sources reports
    • Collaborate with cross-functional teams (e.g. data, marketing, design, technical) to enable effective campaign execution, reporting, landing page development, and A/B testing

Competencies

    • Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms and attribution models
    • Motivated to learn about and implement marketing automation tools Data-focused mindset
    • You'll need to enjoy numbers, analytics, and ROI conversations
    • Customer insight: understanding of target customers and the ability to develop effective campaigns based on that insight
    • Test and learn approach to marketing: demonstrable ability to create test hypotheses, execute tests, and measure test outcomes
    • Creative approach to marketing and out-of-the-box thinking: you can demonstrate an ability to come up with innovative approaches to getting the best performance from SEM marketing platforms
    • Ability to leverage data from different sources, and translate it into actionable insights to help you optimize campaigns to more effectively target and convert high-value users
    • Able to effectively collaborate with design, data, growth and technical teams on projects
    • Ability to manage marketing budgets and forecast and report on results
    • Self-starter, with high motivation and drive, able to work independently with minimal supervision or as part of a team
    • Excellent written and verbal communication abilities for coordinating across teams
    • Experience requirements: 5+ years of experience as an SEM specialist
 

About Preply

  • Edtech

  • Brighton, MA

  • 50-200

  • 2012

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