Bipi is a flexible, affordable and convenient alternative to car ownership. With just a few taps you can subscribe to a car and have it delivered to your door. We're aiming to change the way people think about the future of car ownership offering an affordable and convenient way to access a car through our monthly subscriptions.
The Retention Manager role will require a deep knowledge of mobile user re-engagement, email marketing, segmentation and cohort analysis, marketing automation tools, and loyalty programs. Top-notch strategic, analytical, and creative skills are required as the role is expected to significantly impact performance and drive overall company success.
The ideal candidate brings a combination of analytical and creative skills. A person in this role is comfortable in an "all hands on" environment, loves solving problems and is able to thrive in a fast-paced and execution focused environment.
RESPONSIBILITIES & ACTIVITIES
- Manage activation, engagement and churn management campaigns/programmes for subscription customers.
- Ensure that multi-channel, integrated campaigns are produced, prioritised and implemented effectively, working collaboratively with all teams within Sales and Marketing, so that customer engagement is optimised in quality and value terms
- Manage day-to-day efforts across the CRM tool (push, in-app, email).
- Write content for emails, push notifications, etc.
- Own CRM KPIs as well as specific business goals around individual campaigns.
- Work with BI to report on activity and develop a deep understanding of all CRM efforts.
- Plan and launch retargeting ad campaigns with several mobile networks.
- Make good use of internal data to build amazing dashboards to measure and track the impact of your actions.
- Be the primary point of knowledge about churn forecasts and risks.
WHAT WE’RE LOOKING FOR
- Bachelor's degree - emphasis in marketing or business preferred.
- Minimum of 3 years of CRM experience, specified in mobile user re-engagement, multi-channel direct messaging and post-campaign analysis.
- Proven track-record of devising and delivering successful CRM programs.
- Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization.
- Comfortable working in ultra fast-paced environments and test-learn-scale cultures.
- Fluent in English
WHAT´S IN IT FOR YOU
- An awesome working environment in a company that is changing the car ownership market ( a 500 Billion European Market )
- Leave your suit behind and get comfortable in your new office!
- A key manager position in an exciting, high growth start up
- A young and promising team that is dynamic, ambitious and values your opinions and ideas
- Training and monthly events
- Short working Fridays!
- Company Car
- Quarterly team building activities and much more!
