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Programmatic Campaign Manager Branding Team in Barcelona


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Job Description

Smadex is a leader in the mobile advertising evolution, with a Real Time Bidding (RTB) programmatic platform built on powerful machine learning technology. Smadex provides solutions for countless advertisers and marketers around the world and specializes in branding and performance strategies that drive awareness, customer engagement, sales, and ROI.

Smadex was recently acquired by Headway, a global and data-driven media buying company with offices in America, Europe, Southeast Asia and the Middle East. Their integrated solutions combine industry expertise and advanced technologies to deliver the top performing marketing and advertising solutions in the industry. Headway is now part of Entravision, a public media company in the US.

Your mission:

Your mission as a Programmatic Campaign Manager will be to help the Branding Operations team make a difference in the digital advertising industry. More precisely, the final candidate will be the point of contact for our top branding clients across the globe, such as Coca-Cola, IBM, Adidas, Jaguar etc, to help them achieve the best results through data analysis and campaign optimizations.

Your tasks and responsibilities:

  • Regular data analysis through Smadex platform and basic SQL
  • Create, set and manage mobile advertising campaigns from start to end. This includes tracking performance, budget and delivery in line with the objectives and budget allocated  
  • Provide insights and solutions to prevent and fix any issues with the campaigns
  • Perform post-campaign analysis to improve strategies for future campaigns
  • Liaise and collaborate with the Sales and Operations teams to ensure campaigns’ success

Skills and requirements:

  • Background in Math, Engineering, Statistics or Business Administration studies will be preferred
  • Data lover and results driven with strong analytical skills
  • Good communication skills, both verbal and written, in English is mandatory
  • Ability to work independently with a sense of accountability
  • Good customer service skills aiming to provide an excellent client experience
  • Ability to be proactive, seeking for improvement opportunities within and across teams
  • Strong attention to detail
  • Great organization skills with the ability to multitask in a results-driven business environment

Bonus points:

  • Digital advertising knowledge and experience (ad campaigns, ad formats, pricing models, etc)
  • Interest in the digital world and new technologies
  • Interest in learning and sharing knowledge with other team members
  • Quick learner and self-reliant
  • Previous working experience is preferred

What’s in for you:

  • Competitive compensation
  • Flexible working hours
  • Opportunity to learn and develop a strong knowledge about the industry (business models, partners, agencies, publishers and more)
  • Friday BBQs in our office terrace
  • Friendly work environment
  • Exposure to leading publishers and media partners in the digital marketing industry
  • Company support in your professional development
  • Fully stocked fridge
  • Team-building activities


About Smadex

  • Ad Tech

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