Product Marketing Manager in London or Remote

Bitcoin.com

Workplace
Remote
Hours
Full-Time
Internship
No
Share offer

Job Description

Bitcoin.com (workable.com/nr?l=http://bitcoin.com/) - the industry leader in creating the next generation of sound financial tools to the entire world - is looking for a talented Product Marketing Manager for it’s Financial Services division.

As the Product Marketing Manager, you will be responsible for defining the market position within the context of the overall product strategy of Bitcoin.com (workable.com/nr?l=http://bitcoin.com/) ’s evolving Financial Services.

We are looking for a seasoned team player to work alongside an outstanding team of marketers, designers and product managers in launching new products while creating growth strategies for existing ones. This role, reporting into our Head of Marketing, will work closely with stakeholders from marketing, business development and product teams across our global locations. Our products are new to the market and disruptive in their nature, so if you are up for a challenge of bringing economical freedom to the world by the means of cryptocurrency, this is the role for you.

Requirements

* Lead the strategy, planning, and execution of go-to-market plans partnering closely with Product, Design, Paid Acquisition, Content, Social and PR
* Design and lead a growth strategy across all channels including (but not limited to) SEM/Paid Search (PPC), Display, SEO, events, email marketing, mobile native and web campaigns, social media
* Partner with business development team on promoting new partner deals and growing revenue from them
* Identify growth opportunities through data-driven insights and execute them through regularly reviewing and tuning the growth loops
* Aggregate individual client needs and feedback into broader trends/analyses
* Manage execution and track progress of product marketing campaigns and take corrective actions by liaising with the stakeholders involved
* Define and scale best practices to drive new products activation
* Qualifications

* Minimum of 5 years of product marketing experience (Financial Technology and Cryptocurrency industry is preferred).
* 2 years of leadership experience managing a team of direct reports.
* Bachelor’s degree (or equivalent area of study or experience), MBA is a plus
* Experience in paid marketing channel strategy to drive acquisition and awareness.
* Excellent grasp of email, social marketing, website metrics, digital analytics strategies and best practices
* Experience working in a high-growth company (a plus)
* Proven track record of growing products from zero to stable revenue generators
* Ability to set priorities, problem solve, multi-task, and work independently
* Excellent organization and people skills
* Ability to be flexible and work well independently in a dynamic, rapidly changing, start-up environment
 

About Bitcoin.com

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