Product Marketing Expert in Barcelona

Worldsensing

Category
Workplace
Onsite
Hours
Full-Time
Internship
No
Share offer

Job Description

Worldsensing products have been pioneering the industrial IoT since 2008. We’re looking for a stand-out Product Marketing to join the Product/Marketing division in our Barcelona office.

About Worldsensing

Founded in 2008, Worldsensing works with more than 300 engineering partners worldwide to improve geotechnical, geospatial and structural monitoring in mining, construction, rail and critical infrastructure management.

With over 1,000 monitoring networks deployed worldwide and connecting over 65,000 sensors to the Internet of Things, our Loadsensing solution is the leader in the IoT remote monitoring space. We’re looking for an experienced, energetic, Tech-savvy Product Marketing profile to work collaboratively with Product, Marketing and Sales to take the whole solution to the next level.

The Loadsensing monitoring solution includes best-in-class edge devices and LoRa-based connectivity products. We also join forces with key industry players to offer software applications and solutions which engineering service providers use to add value to end customers.

Key data about the role:

Department: Product & Marketing

Reports to: Marketing Director

Permanent role

The Mission: Develop deep knowledge of Worldsensing products and fully understand the competitive landscape. Work with sales to develop appropriate collateral to aid the effective promotion of Worldsensing products and services; translating the technical into customer language, value and benefits.

Outcomes

  • Take ownership of, and responsibility for, the production of all product, sales and project-related collateral, and ensure that consistent branding is applied to all materials.
  • Working with Product Management and Business Development, generate competitor analysis per product (USP, messaging, branding) and create buyer personas per vertical.
  • Manage design and content agencies in delivery of collateral, preparing design briefs, draft documentation and seeking optimum value for money from suppliers.
  • Generate product videos, video tutorials, training materials, success stories, project announcements, flyers, banners, presentations and downstream these as website updates as appropriate.
  • Send email updates to customers, present at customer webinars and track customer satisfaction where appropriate.
  • Produce customer communications in support of product launch and tactical campaigns.
  • Produce articles and press releases related to both product and innovation projects.

What should have happened after the first year?

Quality:

  • Increased quality of collateral and videos regarding branding, messaging and positioning.

Frequency:

  • Increased frequency of publishing relevant and technically accurate content such as blog posts.

Responsibilities:

  • Develop deep knowledge of Worldsensing products and fully understand the competitive landscape.
  • Work with sales to develop appropriate collateral to aid the effective promotion of Worldsensing products and services; translating the technical into customer language, value and benefits.
  • Take ownership of, and responsibility for, the production of all product, sales and innovation collateral, and ensure that consistent branding is applied to all materials.
  • Manage design and content agencies in delivery of collateral, preparing design briefs, draft documentation and seeking optimum value for money from suppliers.
  • Generate product videos, video tutorials, training materials, success stories, project announcements, flyers, banners, presentations and downstream these as website updates as appropriate.
  • Send email updates to customers, conduct client webinars and track customer satisfaction where appropriate.
  • Produce customer communications in support of product launch and tactical campaigns.
  • Produce articles and press releases related to both product and innovation projects.
  • Working with Product Management and Business Development, generate competitor analysis per product (USP, messaging, branding) and create buyer personas per vertical.

Competencies

  • Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority, strong leadership skills.
  • Tech-savvy / engineering-savvy.
  • Analytical, data-driven,
  • Strong communication, copywriting and messaging skills.
  • Roll-up-sleeves attitude,
  • Eye for detail.

Requirements

  • Minimum of 5 years experience as a Product Marketing Manager, preferably within industrial Marketing.
  • High copywriting and collateral skills / experience in managing copywriting and collateral processes.
  • Proven track record of taking ownership of, and responsibility for, the production of all product, sales and innovation collateral, and ensuring that consistent branding is applied to all materials.
  • Solid technical background and / or hands-on experience.
  • Excellent written and verbal communication skills, preferably in English & Spanish.
  • MS/BS degree in Marketing / MARCOM and / or technology, engineering preferred.
  • Interest in Internet of Things, construction, mining and rail.

Benefits

  • Great work environment: we are a passionate, tight-knit team hailing from 20+ countries.
  • We are a family-friendly company and support a healthy work-life balance, we’re outcome oriented.
  • We like grabbing lunch or a drink together, and coming together for fun events organized by Worldsensing (COVID-permitting).
  • We love to learn and we love to share so you will actively participate in our knowledge sharing initiatives or transversal committees (communities, show and tell, etc.).
  • You can expect a competitive compensation package.
  • Opportunity to work for a global IoT player which has been labeled as one of the organizations actively shaping and pioneering the Industrial Internet.

At Worldsensing, we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.

 

About Worldsensing

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