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Product Manager Advertising in Barcelona

Softonic

Workplace
Onsite
Hours
Full-Time
Internship
No
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Job Description

Softonic publishes Softonic.com, the leading global software and app discovery destination, offering the most complete selection of software and apps across hundreds of categories.

Softonic is the European company with one of the largest online audiences, and currently holds 40th position worldwide with more than 100 million unique monthly users who generate more than 4 million daily downloads on Softonic.com.

Offer description

The Product Manager, Advertising will lead Softonic product efforts in paid software and apps distribution, either through advertising, affiliation or other channels.

 

Working closely with Sales, Marketing and Engineering, he/she will focus on delivering a remarkable desktop and mobile user experience to both our audience (over 100mil users visiting Softonic every month to discover new apps and software) and our clients.

 

He/she will be overall responsible for ensuring that the Softonic.com product is operating at the highest level and we are reaching our goals.

 

RESPONSIBILITIES

 

  • Define, optimize and grow the ad product portfolio.
  • In conjunction with relevant stakeholders determine the product strategy and create the product initiatives roadmap.
  • Work closely with Sales, Affiliation and Ad Operations in the definition, implementation, and optimization of software & apps distribution within softonic.com properties.
  • Communicate, inspire and influence in order to ensure the alignment between product roadmap, main stakeholders' needs, market requirements and the overall company strategy.
  • Follow a data-driven approach to product management and product development.
  • Determine and implement the right ads mix in our desktop and mobile web products (display vs. native vs. affiliation vs. video).
  • Manage and optimize the affiliation channel.
  • Lead other new advertising product initiatives with the aim to deliver value to both users and clients.
  • Lead product development with a dedicated team of developers following scrum agile methodology.
  • Be a Lean champion: follow a "fail fast" culture of innovation within the desktop and mobile web product initiatives, implementing agile principles into every aspect of the product life cycle.
  • Stay ahead of advertising trends and report to the business any relevant news and best practices.

Requirements

  • 3+ years’ experience as a Product Manager or Product Owner of online products.
  • Experience as Product Manager in products monetized via advertising is highly valued. Background on advertising implementation on online products is a plus.
  • Particular experience in software/apps affiliation will also be valued.
  • Good knowledge of the Agile Methodologies (i.e. SCRUM) with relevant experience in all phases of a Product Life Cycle, from planning to development, and market launch.
  • Experience with lean startup development practices is highly valued.
  • Google Analytics, Google DFP and/or other analytical tools experience is required.
  • Good understanding of the core drivers of online advertising, mobile marketing, and growth tactics.
  • Team player.
  • Passionate about online advertising and its innovations.
  • High level of English.

 

About Softonic

  • Marketplace

  • Barcelona, Spain

  • 50 - 200

  • 1997

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